UK TAKES GOLD Carpet Recycling UK’s significant achievements in finding new uses for waste carpet have been recognised with an Innovation Gold Award for Landfill Diversion in the Environmental Category of the National Flooring Innovations Awards 2018.

Set up in 2008 by industry leaders, CRUK has inspired and facilitated the diversion of one million tonnes of waste carpet in its first decade – equivalent to approximately 400million square metres of carpet or 57,000 football pitches.

The not-for-profit association works with the supply chain to develop viable and sustainable solutions for the 400,000 tonnes of carpet waste that arise annually in the UK. CRUK has helped to increase landfill diversion of carpets from 2% to 42% (168,000 tonnes) over the last ten years. Its goal is 60% landfill diversion by 2020.

CRUK Director Laurance Bird commented: “We are delighted to


FLOORING SHOW Incorporating all areas of the flooring industry, including retail and contract sectors, exhibitors and visitors came together for three days of business and networking at The Harrogate Flooring Show last month.

Supported by key industry bodies such as the Contract Flooring Association, National Institute of Carpet and Floor layers and the Flooring Industry Training Association, there was plenty to see and do. Distinctive Flooring, part of the Victoria Plc., had a particularly exciting year as they unveiled their new branding and all-new product ranges ahead of their 2019 launch.

The team, including several new faces in both sales and marketing, were on hand throughout the show helping current and potential new customers find the perfect flooring solutions for their customers and upcoming commercial projects.

As a young company, Distinctive Flooring has been in operation since 2010 offering both carpet tiles and luxury vinyl tiles (LVT). At the show the company revealed an expanded range of brand-

have been recognised by the flooring industry with this Gold Award for Environmental Innovation. It is particularly important as we celebrate our tenth year of continuous increase in landfill diversion of carpets to recycling and energy recovery.

“It’s a major achievement, which has led to a million tonnes less carpet burdening landfills. Innovation is seen in all leading flooring businesses as creative teams strive for sustainability, and reap the rewards of success.”

Thanking the industry for its support, Laurance added: “All this would not have been possible without the on- going commitment and strong backing from our core funders and members. Their dedication has paid off in changing the perception of carpet waste to a valuable raw material resource that can be given a ‘second life’ in a variety of new reuse, recycling and energy recovery outlets.”

Carpet Recycling UK’s core funders are Cormar Carpets, Lifestyle Floors/

Headlam, Brintons Carpets, DESSO, ege, Milliken, and Balsan.

new LVT colours, a refreshed carpet tile range, their modern and eclectic ‘Tapesty’ LVT, new ceramics and more. With products available in 0.55mm and 0.7mm wear layers, all of Distinctive Flooring’s new LVT products will be available with a Lifetime guarantee for residential customers and 12-15 years guarantee for commercial installations.

Richard Hackett, Distinctive Flooring’s Sales and Marketing Director, said: “We have been working hard to really drill down who our target audience is and how best to connect with them as a brand and business over the last six months.

“Our data and market research has given us a much clearer picture of who our customers are — both residentially and commercially — and has really fed into how we have rebranded our company as well as our decisions on new products.

“We truly believe that we have the right products— from colour and design through to quality— at the right prices, and we’re so excited to see what the future has in store for our company and our customers.” NEWS | 09

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