F. BALL DEMONSTRATES
EXCELLENCE With the return of The Flooring Show, F. Ball realised its most ambitious exhibition stand to date, featuring a live demonstration area showcasing recently launched products and revamped training provisions facilitated by the new F. Ball Centre of Excellence.
Product demonstrations were provided by experts from F. Ball’s technical service department, who also deliver training at the F. Ball Centre of Excellence, which has been created by redesigning and reconfiguring the company’s training and demonstration facility at its Staffordshire headquarters. This has coincided with the introduction of restyled course content to offer a more dynamic, hands-on learning experience.
Training programmes, which are free to attend, run year-round and include courses tailored to apprentices as well as experienced professionals, helping
SHOW LAUNCHES
FROM ABINGDON With brand-new carpet collections and a packed stand of visiting retailers, Abingdon Flooring had a hugely successfully three days as The Flooring Show returned to Harrogate after its enforced break.
Millie Barlow, head of marketing, Abingdon Flooring, said: ‘It was great to be at The Flooring Show again and to show retailers how we’re moving into the future with a higher profile brand. We’re one of the largest and most innovative manufacturers still making carpets in the UK and so we’re in a fabulous position to grow and become recognised by more homeowners as a great British manufacturer that provides the very best in carpet for today’s home.”
With the launch of Velveteer, Abingdon Flooring certainly turned the heads of those at the show. The collection’s bold statement shades caught the eye in tones of mustard, midnight and evergreen, while its 30-strong palette underlined it as a velvet-touch carpet that’s ready for modern homes. The
twitter.com/TContractFloors THE FLOORING SHOW REVIEW| 31
them to keep up to date with the latest advancements in product technology and cutting-edge flooring installation methods, in order to achieve the highest standards of subfloor preparation and floorcovering installation.
The opening of the F. Ball Centre of Excellence was celebrated with a drinks reception at the company’s stand, with delegates from all spheres of the flooring industry in attendance.
Product innovations showcased included F. Ball’s new fast-track, pressure sensitive adhesive for luxury vinyl tiles, Styccobond F58 PLUS, and flexible, rapid-drying floor finishing compound, Stopgap Micro Rapid.
luxurious finish adds depth while the polyester yarn gives the desirable silk effect that’s now firmly in fashion. Bleach-cleanable and stain-resistant, this velvet heavyweight twist is already set for big things. Abingdon Flooring will launch Velveteer to market early in 2022.
The stand also revealed another addition to arrive at the Love Story collection this January. Wild Silk is a colourful berber fleck that’s unique in its construction and difficult to make. The style sees 50% polyester yarn from the Romance range blended with
Commenting on The Flooring Show, Darren Kenyon, F. Ball sales director, said: “It was great to be back in Harrogate after a two-year break, including meeting flooring industry professionals face to face for the first time in a while. The introduction of a live demonstration area at this year’s stand provided an opportunity to let people see the benefits of our latest product innovations for themselves.”
www.f-ball.com
space-dyed polyester. Building on the performance and desirability of the popular fibre with a very special take, this look is going to be an interesting entrant into the market next year.
StainFree Aristocat joined the
successful StainFree Sophisticat as a heathered alternative with the strength that makes it well-suited to busy family homes looking for a quality, yet affordable answer to new carpet. The carpet begins rolling out to Abingdon Flooring retailers in November.
www.abingdonflooring.co.uk
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