WOMEN IN FLOORING COURSE MAKES A


WELCOME RETURN F. Ball and Co. Ltd. held its second Women in Flooring Course, back by popular demand since its initial run in 2016. The course was held at the F. Ball Training Centre, and was specifically designed for women working in the flooring industry to develop their experience and knowledge in a female- friendly environment.


The participants came from lots of different areas within the floor sector, with roles ranging widely from administration to sales. One thing in particular these women had in common, however, was a strong desire to increase their knowledge of F. Ball products, with one lady even travelling from Greece to attend the course.


Female members of F. Ball’s product development and marketing departments presented the course, which included a tour of the F. Ball manufacturing facility, presentations on flooring products, and the opportunity for attendees to try applying the latest products for themselves under the guidance of F. Ball’s training officer. This practical element, which took place in specially prepared training areas, ensured that every participant gained a clear understanding of how the products are used in practice.


Those who took part were full of praise for the course, commenting on how much they learned and how this will undoubtedly help them in their various


MODULEO LAUNCHES NEW SHOWROOM


INITIATIVE TO RETAILERS Luxury vinyl flooring manufacturer, Moduleo, has launched an in-store showroom concept comprising an indoor display, seating area and on- screen product catalogue in order to create a unique selling experience within its retailer network.


Available in two formats at 15 and 20 square metres, the Moduleo Showroom aims to grow brand awareness and create a stronger understanding of the company’s product offering.


The branded unit creates a unique twitter.com/TContractFloors


jobs. Tracey White, from M&S Carpet and Flooring Limited, said: “I am very new to the flooring industry so I liked everything about the course and found it very useful. I now have knowledge of what goes into prepping floors in readiness for the final floorcovering.”


F. Ball’s aim was to encourage women


experience allowing customers to engage with Moduleo’s entire range, which is split by effect and colour to simplify browsing. Physical samples of each design are available on-stand, as well as an area for retailers to run through brochures and answer any queries, as well as present full planks of the product.


The innovative showroom stand features a 43” touch screen presenting the Moduleo room visualiser, where shoppers can create up to 110 unique designs in a space of their choosing with Moduleo Moods.


David Bigland, managing director of Moduleo UK and Eire, commented: “2017 marked a successful five years


working in the flooring industry to develop their knowledge and experience in all areas of the subfloor preparation process, and many of the attendees said they felt a lot more confident recommending products to clients and work colleagues.


www.f-ball.com


of trading in the UK and the concept, which is essentially a showroom within a showroom, is a great way to celebrate this. It will create a new benchmark for customer experience and will inspire shoppers as to how a new Moduleo floor could transform their property.


“A large number of retailers have already invested in our stands and are enjoying many benefits, including geographical exclusivity and top ranking on the retailer’s section of our website. Our retail partners are already beginning to reap the rewards and we’re excited to see the new stand in more show rooms throughout 2018.”


www.moduleo.co.uk NEWS | 09


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