WHAT’S NEW
REMAIN VIGILANT WHEN ASSESSING PRODUCTS THAT RESEMBLE SCREEDBOARD
Cellecta Ltd, the UK manufacturer of the trademark-registered ScreedBoard, is urging construction professionals to exercise caution as imitation products and misleading terminology continue to appear across the market.
ScreedBoard 28 is one of the UK industry’s leading high-density dry gypsum acoustic floor panels. Renowned for its outstanding performance, unique interlocking edge design, and third-party certifications, the panel helps a separating floor exceed Part E Building Regulations for acoustic performance typically by over 5dB. For more than18 years, it has been widely specified across residential and commercial developments for its proven compliance and consistent results.
“We are increasingly seeing companies use similar names, such as ‘screed board’ or ‘screed boarding’, in ways that can mislead specifiers and compromise the integrity of compliant builds,” said Ben Banks, Technical Director at Cellecta.
He added: “We are committed to protecting our brand and supporting specifiers in making informed, confident decisions that are backed by independent and comprehensive levels of testing. Where necessary, we will pursue legal remedies to address any misuse of our trademarks. We’ve seen developers forced to rip up and replace floors after post-completion testing exposed substandard acoustic performance from inferior alternatives. Any initial cost savings are quickly erased when remediation is required.”
Cellecta is also warning that some competitors are misrepresenting their products as Robust Detail (RD) compliant, despite lacking proper certification. Whilst these companies reference general floor types such as E-FC-1, E-FC-2, or E-FS-1. All of which require a 17dB impact improvement from an acoustic treatment, to show compliance with RD. It is important that this can be backed up by independent test data. It should also be made clear that these references do not equate to system-level approval, especially when proprietary components such as underfloor heating layers are introduced or the acoustic board is used in applications such as timber frame or steel joisted floors. Proprietary Robust Details must utilise the components shown in the RD, and these must not be substituted.
Literature should be clear on what application and exactly which Robust Detail their products are suitable for, remember unless the entire system is tested in accordance with the handbook, it is not suitable.
As part of its ongoing commitment to brand integrity, Cellecta enforces a strict policy of monitoring and defending its intellectual property. Legal action will be taken against any organisation using misleading or derivative variations of its trademarks that risk causing confusion or diluting the ScreedBoard brand’s reputation.
More than just a product, ScreedBoard is a legally protected brand and a proprietary Robust Detail solution. Backed by UKAS- accredited test data and supported with a minimum 10-year warranty, it delivers certified acoustic performance with complete peace of mind both with and without underfloor heating.
Cellecta encourages all specifiers to seek clarification where any doubt exists regarding a product’s authenticity, certification, or compliance. Asking the right questions up front can prevent costly issues later.
“We stand behind our product, our trademark, and our customers,” added Stephen Cain, communications manager at Cellecta. “We’ll continue working to ensure the industry has access to clearly certified, high-performance acoustic flooring solutions – without compromise.”
ScreedBoard is a registered trademark of Cellecta Ltd (UK Trademark No. UK00002454165).
www.cellecta.co.uk
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www.tomorrowscontractfloors.co.uk
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