WHAT’S NEW: FLANDERS FLOORING DAYS
THE BOLD AND BEAUTIFUL AT FLANDERS FLOORING DAYS
Beauflor opened its doors at Flanders Flooring Days to show its latest trend-inspired collections for release in 2026, the refreshed Create digital design programme, and its path towards sustainability.
Over four busy days, visitors were also the first to get up to speed with product developments headed for UK shores. Revamps to two entry-level collections, Quintex and Tex-Style, caught the eye while style-hungry appetites will soon be satisfied with the imminent launch of Novo, a stand-out range with a fresh design twist.
In the studio, Beauflor’s new look Create programme came to life with giant shapes adorned in brave and bold contemporary geometric designs. Exploring how Create brings unlimited potential to collaborate on amazing flooring designs, the installation bridged between the programme’s expansive design library and the capability for Beauflor to collaborate with customers and reimagine what’s possible.
Having introduced Twilight in 2024, this year’s Flanders Flooring Days also saw Beauflor wow visitors with yet another significant step in its commitment to sustainable product innovation. Sharing the same attributes as Twilight, Traces is an exciting product concept that broadens the reach of its 100% bio-circular attributed PVC portfolio to both residential and contract use. Now, homeowners and specifiers alike can select a high-performance, high-style, sustainable solutions that offer a 40% CO2 reduction compared to the Belgian manufacturer’s traditional vinyl flooring.
Stepping into the Experience Room was an opportunity to play and see how Beauflor’s new designs develop with the changing
AI EXPLORES CIRCULAR INNOVATION AT IVC
Flanders Flooring Days, 2 June – 5 June, saw visitors to IVC step into a circular future through a journey exploring the company’s innovations in more sustainable vinyl flooring.
By harnessing the power of AI, IVC told of how innovation in production, product and recycling set a pathway to IVCircular, the company’s vision for a looped product life cycle. AI artist in residence, Antonin created five intriguing AI artworks that zoom into a single number – a tonne, a bottle, a kilowatt – and invited a look beyond. Giant eggs and skyscrapers of flooring offcuts, ocean-bound plastic turned into attire; the artworks celebrated the company’s commitment to circularity and developing more sustainable floors.
IVC marketing manager Mäité Valck, said: “IVCircular is our vision for a better way to design, produce and recycle sheet vinyl floors, and we used Flanders Flooring Days as a way to get behind the stories and innovations of our sustainable actions, rather than just the numbers. Our AI artworks sparked conversations, and we were also delighted to explore this inspiration in depth with the official preview of our revolutionary Floorward range.”
In ‘The Egg that Closes the Loop’ Antonin has created an artwork to symbolise Floorward’s significant innovation, the use of Circul’Egg, a waste by-product of food production. Using the shells of eggs as a filler in the production of Floorward, IVC estimates it will use as much as 20 tonnes annually in the new range. Reimaging sheet vinyl for new generations with premium design
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www.tomorrowscontractfloors.co.uk
and a strong brand image, Floorward is a leap in material use and market positioning for sheet vinyl.
Alongside exploring its actions such as the Recover programme for reclaiming installation waste and old floors, and the use of recycled plastic bottles including Ocean Bound Social Plastic for Texmark’s and Floorward’s textile backing; IVC also showed its newest product developments. With on-trend looks, rich variety and creative flexibility across Texmark, Texas, Nerutex, Ultimate Surfaces and Fibretex; these new designs certainly showed how IVC is on a roll.
www.ivc-commercial.com/en-gb
light of environment and shift between night and day. Switching between rooms and Beauflor’s designs inspired by trends in home and influenced by the natural world, the immersive ‘in room’ experience delighted those who stepped inside.
Regional sales director Chris Roberts said: “It’s tempting to get lost in the digital technology and limitless creativity of our Create programme. But as our Experience Room shows, there’s beauty and variety in our conventional ranges. These affordable floors play their part in turning houses, apartments and studios into homes through design, quality and practicality.”
www.beauflor.com
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