search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
INTERNATIONAL ☛ WEB VERSION: Click Here


How translation and voice search are unlocking global eCommerce potential


By Alan White, Business Development Director, The Translation People


Utilised for everything from booking a taxi, calling a friend, playing a song or controlling other smart devices in the home, voice search equipment is present in one in five UK homes, and is now also becoming integral to another part of our lives.


R


esearch shows that 20 per cent of all Google searches are now


conducted via voice searches - a figure that’s been on the rise since 2013 . Additionally, 65 per cent of smart speaker owners say they feel comfortable making an online purchase with their speaker, while 43 per cent of voice-enabled device owners conduct all their shopping using this type of search.


As such, the experts responsible for selling products online to shoppers around the world need to begin considering the role of translation in this journey. Because while smart voice devices are great at translating human language into a search request, to meet the needs of audiences around the world who are increasing their use of voice search, an overhaul of your international marketing materials will be required.


Increasingly, translation providers are working closely with online global brands, developing new strategies and techniques to ensure potential customers can find them from anywhere in the world and to create attractive and efficient


56


user experiences across all marketing activity and materials.


Voice search and SEO When it comes to voice search, consumers want a smart assistant that both understands them and speaks to them understandably, and which can produce results relevant to their request.


Alexa, the voice search device from Amazon, speaks and understands eight different languages, while Google Assistant can support up to 44 languages from around the world, so those who haven’t considered translated voice search as part of their marketing strategies are potentially missing out on huge global audiences. To achieve that effectively, marketers should look at the basics of a website build.


A website can only be found if its SEO strategy is strong, so those that wish to attract customers from around the world must implement multi- language SEO, conducting local and cultural research to find out what potential customers might be searching for.


Direct Commerce | homeofdirectcommerce.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60