ISSUE NUMBER 258 | SPRING 2021 | ISSN 2049-8993 CONTENTS 4 5 10


The official publication for the DCA


homeofdirectcommerce.com 5000 print copies are normally mailed to readers but with many


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Membership Services Ltd / Direct Commerce 32 Enterprise Avenue Tiverton


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Publisher & Acting Editor Jane Revell-Higgins


Design & Production Dean Fraiquin


Executive Producer - Content Victoria Revell-Higgins


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Direct Commerce is published by Membership Services Ltd. Every effort is made to ensure that all content is accurate and provides honest representation of the facts. As publisher, Membership Services Ltd can accept no responsibility fo errors or misleading claims made by our editorial contributors, staff or advertisers. The copyright for all content of Direct Commerce is held by Membership Services Ltd and no material from this issue or earlier issues, or from our website homeofdirectcommerce.com may be reproduced without our express prior consent.


©2021 Membership Services Ltd. homeofdirectcommerce.com | Direct Commerce 3 12 14 16 Publisher’s Note News round-up Viewpoint Operations Content Soundbites


18 CRM 21


Direct Commerce Awards 2021


26 Catalogue & Print 31


Multichannel 37 People


40 Digital 50 DCA Update 54


Media


56 International 58 Business Insight


OPEN


for business


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