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OPERATIONS ☛ WEB VERSION: Click Here


Here’s 3 things you can do; 1.


Include at least eight images of every product you sell.


2. Use interactive 3D and product customisation capabilities.


3. Support augmented reality capabilities for furniture and appliances.


Why is it brands don’t seem to utilise ‘Social Media’ for something other than to ‘advertise and promote’ themselves?.


What we see is them using it as a ‘reactive’ way to manage disgruntled customers, but for some reason they prefer not to ‘engage’ in


conversations that can not only resolve and reduce some of the returns dilemma but listen with intent to all that feedback.


Social platforms are a great low cost way to help inform and educate consumers around sizing and other valuable information that can create a win/win situation and help to take the strain and stress out of the process for all.


There’s no better reason to return a sofa than that it doesn’t fit in your living room. Ditto for that new coffee maker and your counter. By offering true-to-size AR functionalities, retailers make it possible for shoppers to know definitively whether a product will work in their home before they pay for it. Again, when retailers make these features available, mis- matches and therefore returns will decrease.


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When you are looking for the very best in operations people at all levels Be sure to make us your first port of call


* professional * agile * connected * thorough * service * results expertregister@directcommerce.biz homeofdirectcommerce.com/jobs


homeofdirectcommerce.com | Direct Commerce 13


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