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Why you need to know about Core Web Vitals


From 1st May 2021, Google will start judging a website based on a new set of performance metrics called Core Web Vitals. This initiative is focused around user experience and will become part of Google’s ranking algorithm.


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By Gav Winter, CEO, RapidSpike


ore Web Vitals are a set of metrics used to measure the user experience stages of a web page – loading, interactivity, and visual stability. They apply to all web


pages and a website needs to pass each of the signals to provide a good experience for users.


Google helps users find the most relevant and high-quality sites on the web and website owners need to pass their Core Web Vitals to avoid being punished by their algorithm. Only 23 per cent of businesses currently pass these tests consistently, so organic SEO will be negatively impacted for the large majority of companies. This also represents a great opportunity


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Direct Commerce | homeofdirectcommerce.com


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