Consistently dedicated to the celebration of excellence for 22 years

n these most turbulent of times we have been constantly amazed and humbled by the tremendous efforts of teams in this remarkable

sector. We believe that this means that there is even more reason to celebrate your team’s achievements. Indeed as you prepare your entry you and your team will be reminded of how much you have all achieved in what can only be described as truly extraordinary circumstances.

We have seen incredible agility, stunning philanthropy, amazing resilience all shining through these times of lockdowns, delayed arrival of stock, adapting roles to enable working from home. The introduction of safe working practices in operations environments to manage demand whilst protecting staff members. The installation of sanitisation points, screens and issue of PPE for staff whose work brings them into direct customer contact. The lengths to which many have gone to make their stores safe, to retain jobs, and even to expand their workforces.

Covid-19 has affected the everyday lives of our entire nation, of the world population. Business ground to a virtual halt in some quarters, with on-off lockdowns, heightening restrictions and the explosion of infections. Yet, despite all of this, there are many of our sector businesses exceeding both revenue and EBITDA forecasts as well as those who have by necessity ‘cut their coats according to the cloth available’ and are now returning to more ebullient times.

This year’s very special Direct Commerce Awards process offers an excellent opportunity for businesses of all sizes and in all niches to compete against their peers and win the hearts of our panel of expert Judges. With a past winners roll call containing some of the very best B2B and B2C direct and multichannel retailers, reaching the shortlist is a worthy achievement in itself, topped only by emerging victorious to receive a category winning trophy. Of course, to coin a phrase, you do need to be ‘in it to win it’ and with a range of carefully curated categories to choose from, there is bound to be at least one where your team’s performance will eclipse all others.

Do take a look at this year’s categories. There are some completely new ones included as well as many popular favourites. You can opt to enter with the support of one of your suppliers/ agencies, or they can enter on your behalf. All the guidelines for this year’s contest can be found at along with details of past winners.

There is literally nothing to lose. All shortlisted entrants get to take part in the virtual awards ceremony. Winners will each receive a VIP celebration package, timed to arrive after the ceremony, for distribution and sharing with their team members. Winning businesses will also receive great publicity via the Direct Commerce Award Winners Publication which includes selected comments from the Judges.

Lifetime Achievement Award

The Lifetime Achievement Award is presented following consultation with an informal group of respected sector leaders. Those nominated have made a significant contribution to the sector over time, developed outstanding businesses, and set new standards which others aspire to.

By honouring these truly impressive individuals we seek to express the gratitude of the sector as a whole for their role in developing new markets, pursuing excellent standards, and sharing their knowledge and expertise with others.

Nigel Swabey, DCA President Emeritus presents the 2019 Lifetime Achievement Award to Stuart Paver.

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