MULTICHANNEL Early signs show an


upturn in UK spend Increased optimism around economic recovery


While some of the big changes and shocks of 2020 continue to play out, there are clear indicators and signals pointing to a rebound in consumer spend and optimism.


T


hese insights come as part of the latest McKinsey & Company UK Consumer Sentiment Research, which provides


quantitative analysis of consumer sentiment during the global pandemic, based on primary consumer research and third-party market data.


Whilst the UK has one of the highest shares of vaccinated population globally, UK consumers have reported that they will still wait for restrictions to be lifted and wider vaccination


coverage before re-engaging with activities outside the home. Ninety-one per cent of people are not currently engaging in ‘normal’ out-of- home activities. While 75 per cent shopped in person for groceries and necessities, just 34 per cent did work outside the home, and only 9 per cent shopped in person for non-necessities.


The research shows that optimism regarding the UK’s economic recovery is at the highest recorded level during the COVID-19 crisis. Thirty per cent of consumers


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