search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
DIGITAL: EXCLUSIVE SERIALISATION ☛ WEB VERSION: Click Here


you can remove to clear clutter to allow more white space to highlight what the user should do?


Remember, if they think the site is easy to use, it will be easy to use. A five-year-old should be able to figure out what to do.


When its our e-commerce site, we look at it with different eyes as our e-commerce site is our livelihood—it’s a major focus in our lives. Thus, we can see a lot more on the site than the normal person because our focus is much higher. This extra focus makes us think we can add more elements, multiple home page offers, and still get more revenue. But the customer has other things in their life that they must focus more on; hence they can only give our site a narrow focus.


46


We must treat that narrow focus with care and understand that if we ask for too much focus energy from a visitor, they will bounce.


BEST SELLERS AT THE TOP AND IMAGE ATTRIBUTES Most e-commerce platforms offer automated image attributes and plugins that let you arrange your products according to algorithms that will be most conducive to making a sale. You definitely don’t have to do the work yourself, manually adding the tags to new items or best sellers. Site extensions will do this for you, so take advantage of that.


SORT YOUR HOMEPAGE TRAFFIC INTO BUCKETS Recently, we read Ask by Ryan Levesque. It’s one of those books that we need to pick back up and have another look


at. In a nutshell, he gets in front of a large river of buying traffic and asks them what they want.


He then splits the majority of this into (up to five) buckets.


Then he creates a landing page that asks people which bucket they are in and sends them to a sales page crafted exactly for that bucket.


He knows that 80 per cent of the traffic will fall into one of these five buckets and thus will get their own carefully crafted sales letter or offer.


Super simple and super effective. Yet very few people do it.


Let’s look at an example of how this might work on your homepage.


Direct Commerce | homeofdirectcommerce.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60