greetings from DPI
analogies to strengthen your position. As arts educators, we are relatively good at Logos. We present the newest information that proves again and again the value of the arts. The problem is that statistics alone don’t tell the entire story and rarely capture the complexities they are meant to summa- rize. Yet, with that said, the advancement of technology and the continual deepening understanding of the brain provides us with even more evidence regarding the essential qualities of the arts. Take, for example, the book Your Brain on Art: How the Arts Transform Us, authors Magsamen and Ross quote researcher Daisy Fancourt stating, “People who engage in the arts were found to have lower mental distress, better mental functioning and improved quality of life.”
Pathos or “Emotion”
Pathos aims to persuade an audience by de- liberately evoking specific feelings to align with the author’s intent. You can achieve
this by carefully selecting words, using evocative language, and incorporating compelling examples or stories. In Gallo’s book Talk Like TED, he combed through 500 of the most popular TED Talks of all time. He found that “stories made up 65% of the average speaker’s talk, whereas 25% went to logos, and 10% went to ethos.” So, the key is to combine it all into a story. TED curator Chris Anderson explains, “The stories that can generate the best connection are stories about you person- ally or about people close to you. Tales of failure, awkwardness, misfortune, danger or disaster, told authentically, hastens deep engagement.” Making it personal means making it relatable.
Unfortunately, our need to advocate for the arts is not going away. Throwing more statistics at our challenges isn’t enough. We have to be more strategic and use what we have learned over 2,000 years to craft more
persuasive, compelling narratives so that every child has the opportunity to learn in and through the arts.
References:
Magsamen, Susan, Ivy Ross, and Ellyn Jameson. Your Brain on Art: How the Arts Transform Us. New York: Random House, 2023.
Anderson, Chris. Ted Talks: The Official Ted Guide to Public Speaking. London: Nicholas Brealey Publishing, 2018.
Gallo, Carmine. “The Art of Persuasion Hasn’t Changed in 2,000 Years.” Harvard Business Review, July 15, 2019.
https://hbr.org/2019/07/the-art-of- persuasion-hasnt-changed-in-2000-years
Chris Gleason is arts and creativity consultant at Wisconsin Department of Public Instruction and 2017 Wisconsin Teacher of the Year.
Email:
christopher.gleason@
dpi.wi.gov
NAfME
ACTION CENTER GRASSROOTS
Add Your Voice to the Legislative Process Wisconsin School Musician
On the NAfME Grassroots Action Center page, you can: •
•
Support music education in federal education policy Get involved with the legislative process • Engage your members of Congress
Go to
bit.ly/NAfMEgrassroots (case-sensitive) and take action today.
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