HANDS ON L E A RNING MAS SAGE THERAPI S T PENS BUS INE S S BOOK
A property lawyer turned massage therapist has written a book sharing the secrets of her business success.
The book, which explains how Kathy Scott turned her new career into a UK-wide business, has now been shortlisted in the Specialist Business Book category of The Business Book Awards 2021.
Rubbing Shoulders With The Best by Kathy Scott is up against eight other books by authors from across the UK.
“I wrote the book during the first lockdown,” says Kathy. “I wasn’t able to operate my massage therapy business so I decided to write about it instead.
“It’s aimed at people who are either running or want to start running a complementary therapy business. There are lots of business books out there but there weren’t any specifically aimed at helping people in my industry.”
She started writing in April 2020, had her first draft completed by July and it was published before the end of the year.
Kathy’s book gives a warts and all account of her experiences setting up her own business, Worcestershire-based Hands On At Work, which has grown from a one person team to now having more than 100 self-employed massage therapists around the country.
Kathy launched her business in 2010 after training as a massage therapist in 2008. It was a complete career change from her previous life working as a property lawyer for 20 years.
She says: “The majority of the work my business does now is corporate massage. People are always asking how I got a foot into that world.
“There are lots of marketing courses out there but none are specific to my industry and I couldn’t see the relevance of a lot of it.
“This book is my way of answering people’s questions. It isn’t a ‘how to’ textbook. It keeps it real, it’s light-hearted and it explains the things I’ve learnt along the way.”
Kathy hopes the book will help people working within any form of complementary therapy and that it will be useful at any stage of their business development. She also hopes it will be a useful tool for schools and colleges that teach complementary therapies. She addresses the issues some complementary therapists face when it comes to charging a fair price for their time and skills. “People who go into this industry see it as a vocation and forget their business head,” adds Kathy, who says her legal background has helped her.
“I’m trying to get across the message that we love our job and it’s a brilliant job to do but we still have to keep an eye on the commercial side of things. Yes, it is possible to make a business out of a job that you absolutely love.”
Rubbing Shoulders With The Best by Kathy Scott is available from Amazon or directly from
www.rubbingshoulderswiththebest.co.uk priced £12.99.
LIVE24-SEVEN.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132
