THE SPIRIT OF SHAKESPEARE NEW RUM CE L EBRAT E S TOWN HERI TAGE
An award-winning distillery from the region has just launched its latest product – its first British white rum.
Shakespeare Distillery launched its new and unique white rum named ‘Jester’ last month to accompany their other handcrafted premium products.
The independent artisan spirit producer based in Stratford-upon- Avon has successfully been distilling gin for the last five years. Their products are inspired by the Tudor period, which is ingrained in the history of the town, being known worldwide as the birthplace of William Shakespeare.
But they have added a new spirit to their range – rum. The name Jester is taken from the famous sculpture of a Jester which sits in Henley Street, just yards from Shakespeare’s birthplace. Almost all of Shakespeare's jesters were fond drinkers, and known to be bold, memorable and popular characters - the ideal traits for a new British-made spirit.
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Most of the rum on sale in the UK has in fact been imported. Distilling rum requires patience, experience and a palette for perfection which is why many British rum distillers choose to import their base spirit before spicing it themselves. Shakespeare Distillery is one of only a handful of distilleries in the UK to create their rum in its entirety onsite.
The big misconception with rum is that the alcohol and flavour are both created during the distillation process – this is not the case! Gin gets it flavour from being distilled with botanicals whereas rum’s unique flavour and alcohol comes from fermentation.
By importing their base rum, a distillery will have no control over the flavour of the fermentation. Shakespeare Distillery’s own
fermentation is a seven-day process in which the unique combination of yeast, water and sugar creates both flavour and alcohol, bubbling away slowly in ‘Titania’, their new aptly named fermenter.
The distillers skilfully and meticulously ferment sugar cane mo- lasses to craft this base. By using molasses, a superior and more characterful flavoured rum can be produced. The rum is then distilled twice producing a final bottled white rum of 40% ABV. The rum combines tropical fruits with a hint of citrus and buttery smooth molasses make for a rich, yet mildly sweet finish. The rum can be enjoyed sipping neat or alternatively as a rum cocktail.
Peter Monks, director at Shakespeare Distillery, said: “Having established our business five years ago, our gins have gone from strength to strength. We are passionate about experimenting with quality spirits and wanted to create a new spirit that was different and bold. We are delighted to launch our first brand of premium, handcrafted white rum and I am so proud of the entire team, who have worked hard during a year of lockdowns, to produce this truly delicious Warwickshire-made rum. We’re very much looking forward to our loyal customers getting to taste it and I know they won’t be disappointed!”
Shakespeare Distillery will also be launching a spiced Rum later this month and have begun aging rum in barrels for release at a later date.
As well as producing small batch products, the company also offers distillery tours to discover how gin is made as well as offering a gin school, shop, seasonal gin tasting river cruises and cocktail masterclasses. Last year they won the New Tourism Business Award in the West Midlands Tourism Awards for their destination distillery experiences.
The rum is available in three bottle options and is priced at £34 for a 50cl bottle, £17.50 for a 20cl bottle and £6 for 5cl bottle. These can be purchased online or from the distillery shop. Purchases can also be made at Shakespeare Distillery’s own Stratford town centre shop at No 1 High Street.
For more information visit
www.shakespearedistillery.com
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WINING & DINING AWARD-WINNING DI S T I L L ERY
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