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Editors’ Picks


1 Malouf is expanding into the broader


home category with the launch of a whole new website—maloufhome.com. Understanding that the customer journey now begins online, the new website was designed in-house to enhance the customer experience. To deliver information and product detail clearly and in an engaging way, the site boasts numerous new and interactive features like “Shop The Room”—a series of pages where customers can easily shop products depicted in a professionally-staged photo of a complete bedroom, filled with Malouf products—as well as Pillows 101 and other fun and educational tools. The website offers a fresh look and feel that reflects the brand’s growth and expansion.


Publisher ..........................................Chris Schriever chris@sleepretailer.com


Managing Editor ...............................Gretchen Kast gretchen@sleepretailer.com


Marketing Manager ........................ Elaina Hundley elaina@sleepretailer.com


3 Pleasant Mattress recently debuted


its new Airflex mattress collection. Inspired by a design originally developed by Edward McRoskey, founder of McRoskey—the San Francisco luxury brand acquired by Pleasant in January 2019—AirFlex takes the best of old-world mattress making and blends it with modern innovations to appeal to today’s consumers. The four-model premiere line of dual-sided mattresses delivers a hand-crafted and natural story. Designed to work with foundations that are popular with the younger generations, the collection is compatible with platform bed bases, can sit atop box springs or pair with adjustable bases.


5 BEDGEAR is


Design Firm ............................................Blue House bluehousedc.com


pushing the envelope 2 While the end of the pandemic may


seem much closer than it did back in January, we suspect that making the customer experience convenient and comfortable for everyone will continue to be part of the new normal. Offering communication tools that suit all of your customers is part of that! Mobile messaging with customers for appointment reminders, the occasional promotional update and pick-up scheduling can make everyone’s life easier. Opt-in Mobile Solutions has a simple and straightforward offering to support your store’s foray into text communication with customers.


4 OMI is expanding its manufacturing


capabilities to meet the growing demand for organic bedding products. The company partnered with Old West Mattress Company in Denver, CO to debut its new “factory within a factory” concept. By creating a secure area of the factory dedicated exclusively to organic production, OMI will be able to meet the exacting standards of its own “Eco-Factory” headquarters—using natural raw materials, specialized equipment and designated shipping and receiving docks. With this new expansion, OMI aims to reduce its delivery times and continue to expand its manufacturing footprint.


6 Sleep Retailer / Spring 2021


on breathable sleep products with its patented Air-X fabric technology. Engineered for enhanced airflow, Air-X is designed in a 3D structure that creates a cushion of air with spring-like yarns that allows for more continuous airflow. In addition to delivering a uniquely plush feel, the highly breathable material helps keep the sleeper cool throughout the night. It also helps maintain a cleaner, more hygienic sleep environment, which is a valuable selling point for today’s consumer. Air-X fabric can be found in BEDGEAR’s Flow Performance Pillow collection, which further enhances the material’s breathability with a patented air vent design that redirects heat from the head, neck and shoulders away from the body.


6 Eclipse International has teamed up


with Iconix Brand Group to launch a new 12-model mattress line under the Fieldcrest brand name—a longtime stand-out in the home textiles and home goods category. Designed with big-box and brick-and- mortar retailers in mind, the collection aims to leverage the consumer awareness of the Fieldcrest brand and give retailers a quality mattress offering to round out their other product categories. Ranging from $1,199 to $2,499 at retail, the collection will include both bed-in-a-box and flat-packed mattress options.


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2021. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House Sales Group, 641 S Street NW, 3rd Floor, Washington, DC 20001. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571


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