MATTRESS
Therapedic Presents Its 2021 Mattress Line-Up Virtually
By Gretchen Kast Therapedic International is showcasing its new 2021 product assortment virtually this April, giving retailers the opportunity to check out the company’s latest additions regardless of whether or not they can attend the Las Vegas Market in-person.
“When the Las Vegas Market was postponed, we sent a film crew to our showroom space that had already been set-up with the new 2021 merchandise we were going to show,” said Ger- ry Borreggine, president/CEO of Therapedic. “We filmed a brief, personal walk-through video for dealers to view, and to get an idea of what new offerings we have ready for them, now.” Therapedic will send a live link to all dealers who request it. If any of those retailers see items they like, the local Therapedic factory will arrange for that dealer to see the goods in person. That could mean either bringing them in to their factory or by shipping the sample goods to their store or warehouse. “Virtual markets are the new ‘normal’,” Bor- reggine said. “Plus, they are efficient, and cost-effective for dealers . . . We have made it a very personal, and private market showing for the dealers. And, we have a few very excit- ing wrinkles to present to them, too.” In particular, Therapedic will be showcas- ing the newly refreshed b-calm line. This three-model CBD-infused mattress line has
been enhanced with CBD accessories that will boost the calming effect of the CBD and give retailers more talking points. The acces- sories will also give consumers a reason to return to the store to purchase refills. “We have sourced a linen and room CBD spray mist that can complement the CBD ef- fect for the sleeper,” said Susan Mathes, VP of brand relations for Therapedic. “We will also be offering a CBD tincture product, intended to increase the calming effect of the CBD. These calming products, combined with the comfort of the beds, will give the consumer a full sleep system—providing a ‘best in class’ experience in the CBD sleep products category.” Also on display in the virtual tour are new models from the “traffic” collection, Bravura. The new models freshen up what has been the best-selling line in the Therapedic portfolio. The heavy-duty collection TheraLuxe HD
and TheraLuxe HD Ice are also featured in the market presentation, along with Memory- Touch Copper Hybrid and Tommy Bahama. Visit
therapedic.com
26 Sleep Retailer / Spring 2021
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