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Product Focus


Mattress Protectors To Support Consumer Health And Safety


By Elaina Hundley As the pandemic-driven focus on hygiene grows among consumers, mattress protection is more relevant than ever. A perfect accessory to bring consumers back into the store between mattress purchases, protectors deliver the health and safety benefits customers are craving right now. For this Product Focus, we’re honing in on this corner of the industry, focusing on products that emphasize anti- bacterial benefits and more.


1 Soft-Tex Soft-Tex provides a complete merchandised collection of mattress protectors for all chan- nels of retail. All of the brand’s protectors fea- ture whisper quiet fabrics with 100% back panel waterproof protection that prevents spills from passing through to the mattress. Delivering premium attributes like antimicro- bial protection, allergen blocking protection, temperature regulation and wellness features like CBD, Soft-Tex manufactures a wide vari- ety of protector products. The brand’s Fresh & Clean Mattress Protector features Ultra-Fresh antimicrobial protection, which is lab tested greater than a 99% reduction in bacterial


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growth to protect against stains and odors. Its Microshield Mattress Protector features the company’s proprietary allergen blocking fabric, which is tested to block 99.78% of allergens one micron or greater. Finally, its newest pro- tector is part of its CBD assortment of bedding that features Devan’s R-Vital CBD chemistry. When selling mattresses, Soft-Tex stresses the importance of educating consumers about how valuable the protector is to the life of the mattress—by keeping the bed cleaner, protec- tors significantly cut down on the amount of sweat and dead skin cells that can live on the surface of a mattress.


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2 Malouf Malouf has a protector for nearly all sce- narios,


offering everything from top-only


protection to full encasements along a wide range of price points. Touting packaging with eye-catching shelf appeal, Malouf’s IceTech fabric protector delivers cooling properties; its Omniphase encasement utilizes phase change material woven into a fabric featuring Tencel Lyocell fibers for added temperature regulation, while its Weekender Hotel Grade encasement delivers a 360-degree zipper for enhanced cleanliness. All of Malouf’s products are also supported with marketing assets in the brand’s Wholesale Resource Center, which includes POS marketing mate- rials and interactive display installations that demonstrate how liquid-proof Malouf’s pro- tector products are. Finally, Malouf offers en- hanced warranty protection that covers both the protector and the new mattress should the protector ever fail. Through Malouf Home‚ retailers can sell the full package by attach- ing a protector for clean sleep and protected warranties, and sheets and pillows for better sleep temperature and enhanced comfort. This approach not only offers the best possi- ble option for the consumer, it allows retailers to win big in the margins.


16 Sleep Retailer / Spring 2021


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