COVER STORY
The Posh+Lavish Latex+Memory Foam Collection delivers all the familiarity of a clas- sic memory foam bed, but elevates it to a new level. Each bed in the three-model line-up comes in a Sink and Support feel. They are made with four and five pound density mem- ory foams, in comfort layers that vary from two inches to five inches by model. Instead of a standard polyurethane core, Posh + Lavish places this memory foam layer atop a high- ly resilient and extremely durable latex rub- ber core, which provides added support and buoyancy. Using wool rather than a polyester fill equips the mattresses with added mois- ture wicking and ensures a more long-last- ing comfort feel. The mattress is then topped with a Tencel-faced cover. Known to be more absorbent than cotton and cooler than linen, Tencel not only feels extremely soft to the touch, it also enhances the performance ben- efits like moisture-wicking and temperature management. As a final touch, the Latex- +Memory Foam collection (like every Posh + Lavish mattress) uses cotton and wool as its FR layer, which is a cleaner, more natural al- ternative to chemical fire retardant solutions. The ability to simply and succinctly explain the value equation of these materials to a con- sumer is a huge asset for RSAs, especially if they are talking to someone in the midst of comparison shopping. Between the products themselves and dedicated training, Posh + Lavish is committed to helping RSAs become experts in the luxury category—which, in turn, gives them another meaningful opportunity to differentiate themselves from their competition. “We have a basic belief that if a consum- er can understand the difference in a better mattress, see the difference and feel the dif- ference, they will invest in a mattress that will help them sleep better,” Ling says. “This isn’t possible online and never will be. Our interest is in helping retailers be the best retailers they can be and never competing with them by be- ing a retailer ourselves. Our goal has always been to merely craft the finest mattress we know how to build with the finest, most luxuri- ous materials available anywhere in the world.” This past year has been a huge period of upheaval for everyone. In the retail world, it has accelerated the pace of evolution in a lot of ways. While much of the attention has
been focused on the growth of ecommerce, the opportunity to reimagine the in-store ex- perience has never been stronger. And while no one knows for sure how consumer behav- ior will evolve post-pandemic, this past year has underscored two key points: that sleep health is important and many people are in- terested in buying the best for their homes. Resisting the industry’s so-called “race to
the bottom,” Posh + Lavish proves that re- ally understanding your customer and their unique wants and needs can be a very pow- erful strategy. While it is true that there is a growing number of consumers that are more comfortable shopping for mattresses online these days, the majority of buyers still prefer to shop in-store—and they are more likely to prioritize quality and comfort over discounts. By honing in on the luxury segment, Posh + Lavish has been able to help retailers de- velop a more compelling ultra-premium of- fering in their stores. For retailers that are still figuring out how to compete in today’s crowded marketplace, Posh + Lavish has a plan that pays dividends. Visit
poshandlavish.com
sleepretailer.com 11
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