PRODUCT FOCUS
3 PureCare Known for its devotion to supporting consum- er wellness, PureCare manufactures mattress and pillow protectors that offer an essential lay- er for creating a cleaner sleep space. Beyond the responsive fabrics the brand uses to infuse cooling, recovery, aromatherapy and more into its protector collection, its OmniGuard Advance base protection fabric passed the highest barri- er performance test established by the Centers for Disease Control and is certified to block viruses 32 nanometers in diameter (Covid-19 is approximately 125 nanometers in diameter). With a lightweight and breathable base fabric, it is uniquely designed to be washed and dried on hot settings for optimal sanitization. PureCare’s partnerships with recognized consumer re- search groups like the Women’s Choice Award (WCA) and trusted educational organizations like the National Sleep Foundation (NSF) are a testament to the brand’s commitment to prod- uct quality and sleep education.
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6 Purple Designed for both protection and comfort, the Purple Mattress Protector offers five-sid- ed dual-layer protection. It is made with an absorbent outer layer to help dissipate liquid, while the inner layer is water resistant so wetness will not soak through. The mattress protector uses uniquely stretchy fabric that allows the sleeper to feel the full comfort of the mattress. It’s also flexible and avoids crin- kling for an undisturbed night’s sleep. Purple believes that consumers have high aware- ness of mattress protectors as they pertain to children transitioning from a crib to a bed
4 SHEEX SHEEX Performance Top + 4 Side Protec- tion mattress protector features a breathable, smooth performance fabric surface that sleeps comfortably and will not change the feel of the mattress. Ultra-lightweight and stretchy, SHEEX performance fabrics give the sleeper the ventilation and protection they need with- out adding bulk. Featuring deep pockets, this protector can accommodate mattress depths from 6–18” and is designed with a thick ath- letic grade elastic band to ensure a secure precision fit. A favorite among adjustable bed owners, it stays put, protects and breathes while keeping quiet to eliminate distraction while sleeping. The 100% liquid-proof mem- brane creates a quiet barrier against allergens and dust mites while allowing for airflow. Not only do SHEEX products boast positive re- views, the brand also takes pride in its ability to continually evolve its technology to meet con- sumer demands for products that allow them to sleep more comfortably.
5 OMI With an organic and sustainable wellness sto- ry, OMI’s Mattress Barrier covers are made from 100% certified organic cotton fabric that boasts a tight 4.5-micron weave to complete- ly enclose a mattress with a heavy-duty brass zipper. An excellent way to protect the surface of the mattress from staining and to ultimately extend the life of the product, OMI’s protectors are supported by a robust, exclusive training program that provides information in multiple formats—including video, phone, email, in-store training and consumer handouts. OMI utilizes all organic materials that work just as effectively as conventional products on the market without using any harmful materials or applying chemi- cal treatments that lead to harmful off-gassing. Organic Mattresses, Inc. is more than just an American manufacturer of certified organic mattresses and bedding, the brand is also a full-circle environmental company committed to the health and welfare of the planet.
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but that this narrow understanding is shifting as the way people use their beds evolves. With more people working, schooling and living in their bed due to the pandemic, con- sumers are realizing that a protector can also help shield the mattress from the accidental coffee spill while working in bed or from pet dander and debris. And, with attention to anti- microbial properties in sleep products on the rise, the greater focus on health and wellness as well as a desire to extend the life of the mattress (even with increased use) will both lead to growth in the category.
Visit /
soft-tex.com,
maloufhome.com,
purecare.com,
SHEEX.com,
omimattress.com and
purple.com
sleepretailer.com 17 6
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