Accessories PureCare Completes Top-Of-Bed Collection With New Duvet Line
By Chris Schriever PureCare is further expanding its selection of premium bedding with the recent launch of its first duvet collection. With this latest re- lease, the brand rounds out a complete top- of-bed collection of wellness-focused sleep essentials that includes sheets, pillows, pro- tectors, weighted blankets and now duvets. The new duvet collection includes light and medium weight duvet inserts, duvet covers
and decorative pillow sham sets in trend-wor- thy color combinations from earthy clay tones to deep midnight blue hues. Each layer of the collection is designed with the same respon- sive fabrics used in PureCare’s best-selling Elements sheet line, providing retailers the opportunity to sell the perfectly paired sister lines as a complete top-of-bed collection. Aimed at giving retailers the competitive edge, the new line is available in PureCare’s exclusive TENCEL Lyocell/FRíO cooling fab- ric blend, silky-soft Modal and cozy Bamboo. “Retailers who sell ‘me-too’ bedding are competing directly with the robust collections available from established e-comm giants,” said Sarah Bergman, vice president of mar- keting and product development for Pure- Care. “It is essential that our retail partners have unique product stories to tell, and that starts with their ability to offer their custom- ers benefits beyond comfort alone,” she said. In addition to the new duvets, PureCare also added beauty benefits to its well- ness-focused collections with the new Pure
Modway Debuts Channel Tufted Headboards
By Elaina Hundley Expanding upon its wide selection of head- boards, Modway recently debuted new ad- ditions to its performance velvet headboard collection. Featuring retro channel tufting in a variety of styles, the newest headboards in the collection make a bold and glamorous deco statement in the bedroom. The Eloise, Alyona and Noelle headboards are three of the brand’s newest models. With slight differences in design, each headboard delivers vintage modern style and tactile luxury. Boasting narrow folded pleats, The Eloise has a finger tufted look, while the Alyona Headboard combines a shapely carved sil- houette with thick channel tufts and French piping detail. Lastly, the Noelle Headboard
20 Sleep Retailer / Spring 2021
showcases velvet panels ascending upwards in an arching design to uplift existing bed- room decor.
Made from a stain-resistant polyester fab- ric that mimics the look and feel of velvet at a fraction of the cost, the durable performance velvet upholstery choice for the collection is available in a broad range of colors includ- ing charcoal, dusty rose, light gray, mint, navy, pink, teal and white. Modway manufactures each headboard with dense foam padding to deliver supportive comfort—making sitting up and relaxing in bed extra cozy. Allowing for versatility, the headboards come in twin, full/queen and king/California king sizes. Visit
modway.com
Silk pillowcase line made of 100% Mulberry silk. Premium 22 momme, A6-rated silk, like that used in these new pillowcases, has been shown in studies to provide a friction-free sleep surface that tames frizzy hair and is gentle on delicate skin around eyes and mouth—areas prone to creases and wrin- kles. And because silk absorbs less moisture than other natural fibers, it naturally revives hair and skin by helping to retain hydration throughout the night.
“Silk is the must-have product of the year, and a simple indulgence like a luxurious pil- lowcase plays into the current consumer de- mand for easy, at-home self-care products,” said Bergman. Every Pure Silk pillowcase comes with a complimentary mesh wash bag, tying into PureCare’s mission
to provide cleaner,
more restorative sleep solutions to every sleeper. PureCare’s new duvet collection and Pure Silk pillowcases will be available for retail this spring. Visit
purecare.com
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