Mattress MLILY Spotlights New JAMA Youth Collection
By Elaina Hundley Designed to give children their first “big-kid” mattress and pillow, the new JAMA Collec- tion from MLILY fills a unique niche in the juvenile sleep products category and marks MLILY’s first foray into the youth category. Featuring two mattresses and an adjustable
pillow, the JAMA collection is made specifi- cally for young children that have grown out of the crib stage. The mattress design follows industry safety guidelines for use with safety
bed rails, bunk beds and trundle beds. Manu- factured to MLILY’s exacting quality standards, the JAMA Collection features colorful accents in blue and purple, and each mattress is pack- aged with a washable mattress protector. “We see great growth opportunity in the juvenile sleep products segment, and JAMA will complement the balance of our MLILY product selection to give retailers a full sleep program for all family members,” said Stephen Chen, president of MLILY USA.
“Our design team has taken into account safety requirements for mattress use with bunk beds, trundles and bed rails so that parents can rest assured that their children are sleeping safely.” JAMA comes in five-inch and seven-inch mattress models. The five-inch model fea- tures MLILY’s adaptive foam and base foam and is available in twin and full size options at price points of $399 and $499. Delivering a step up with enhanced cooling properties, the seven-inch mattress is crafted with gel memory foam, MLILY’s adaptive foam and base foam. Seven-inch models are available in twin, full and queen at retail price points of $499, $599 and $699. “We opted for foam mattresses to help give another safety component into the equation. Children love jumping on beds, and the foam we’re using helps absorb some of the bounce inherent to spring beds,” Chen said. “Plus, our foam combination delivers the right amount of support for growing bodies.” Featuring a removable and washable cov-
er, MLILY built the JAMA adjustable pillow for customization. With three layers of ventilated foam—a single contoured layer of ventilated foam and two flat layers that can be removed, the pillow can be tailored to a variety of per- sonal preferences and sleep positions and is sized for children.
In addition to giving retailers a juvenile line- up from a trusted partner to brighten up the showroom floor, MLILY is incorporating the JAMA Collection into its philanthropic part- nership with Special Spaces, a non-profit that transforms bedrooms of critically ill children. MLILY will donate a portion of sales from the seven-inch model to the organization, and the mattresses and pillow will be the specified sleep line to meet the organization’s bedding needs. The seven-inch models also feature a Special Spaces tag to let consumers know more about the partnership. Visit
mlilyusa.com
24 Sleep Retailer / Spring 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
