RESEARCH METHODOLOGY Research Methodology: Business and Management Contexts 2e


Editors: A Bryman, E Bell and P Hirschsohn Authors: A dos Santos, J du Toit, N Faasen, A Masenge, I van Aardt and C Wagner


Research Methodology: Business and Management Contexts provides students with a clear conceptual framework for conducting research in a step-by-step manner. While the textbook is pragmatic in its approach, it equips students to use diff erent research traditions and methods.


The textbook follows a problem-solving approach which is suitable to the current business environment. South African examples provide students with practical examples of what they are likely to encounter when doing research and writing assignments. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write up research reports and make recommendations.


The textbook is suitable for all senior undergraduate or postgraduate students, as well as students studying towards an MBA.


New to this edition: • New introductory chapter which provides an accessible overview of the book. • Greater focus on decolonisation at South African universities and the decentring of knowledge with examples from the South African workplace.


• Greater focus on how to conduct a literature review and evaluate the quality of literature published in various sources.


• Content on e-research updated to refl ect latest trends and best practices. 512 PAGES


“This textbook contains several valuable aspects, that are not found in other generalist research methodology textbooks. These valuable additions include a specifi c focus on mixed methods research, which in particularly relevant to business research, as well as secondary data analysis. This textbook will appeal to a wide audience, particularly in cross-disciplinary research. ”


Elizabeth Stack, Rhodes University


Table of Contents Part 1 Introduction • Chapter 1: The nature and process of business research • Chapter 2: Approaches to business research – Key philosophical issues / diff erences • Chapter 3: The nature of qualitative & quantitative research • Chapter 4: Mixed methods research: Bridging the divide between quantitative & qualitative approaches • Part 2 Main steps in research • Chapter 5: Project planning: Research design options • Chapter 6: Getting started: Getting to know the literature • Chapter 7: Formulating a research proposal: Choosing a topic and developing research questions • Chapter 8: Ethics in business research • Chapter 9: Writing up research • Part 3 Data gathering methods for Qualitative and Quantitative research • Chapter 10: Sampling • Chapter 11: Surveys and questionnaires • Chapter 12: Interviews and focus groups • Chapter 13: Ethnography and participant observation • Chapter 14: Secondary analysis • Part 4 Data analysis methods • Chapter 15: Qualitative data analysis methods • Chapter 16: Quantitative data analysis


Lecturer resources • PowerPoint® slides learningzone.oxford.co.za


• Question bank • Solutions manual 9780190747787 9780190745332


PAPERBACK OCT 2021 OUP SA


The Practice of Social Research Authors: E Babbie and J Mouton


This South African edition of The Practice of Social Research comprehensively covers the main methodological approaches used in the social sciences. Specifi c methods and techniques used in such areas as sampling, questionnaire construction, and data analysis are discussed in detail. The informal style, concrete examples, and down-to-earth metaphors make abstract theory easily understandable.


A balanced coverage of qualitative approaches helps the user employ both techniques in his or her research. The South African edition, adapted (by Johann Mouton) from the original by Earl Babbie, includes several key extras: South African examples, case studies, and data sets enhance accessibility and relevance for local students.


The Chapters on qualitative research have been expanded and updated, and a new Chapter discusses computer software for qualitative data analysis.


SOCIAL SCIENCES: RESEARCH METHODOLOGY 25


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