Handbook of Public Relations 11e Authors: C Skinner, G Mersham and R Benecke
Handbook of Public Relations 11e is a South African text that off ers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as social media.
New to this edition: • An updated chapter on social media and online public relations • A strategic plan for public relations communication • Practical guidelines to assist students with skills such as listening, speaking and writing.
PAPERBACK JUN 2016 OUP SA
360 PAGES 9780190412012 9780190412661
Lecturer resources • PowerPoint® slides • Teaching plan
learningzone.oxford.co.za
Media Studies: Critical African and Decolonial Approaches Editors: S Chiumbu and M Iqani
Media Studies: Critical African and Decolonial Approaches provides an introduction in key concepts and theories in the study of media, culture and communication from a decolonial perspective. It challenges the key theories and concepts that have shaped and defi ned the fi elds of media, communications and cultural studies globally. It also introduces canonical approaches to the study of media, communication and culture while simultaneously presenting post-colonial, de-colonial and global south approaches to those canons.
Media Studies: Critical African and Decolonial Approaches is suited for fi rst and second year teaching in media, communications, cultural studies and journalism courses and allows for academics to fl exibly draw from content to suit their particular course.
Table of Contents
PAPERBACK DEC 2019 OUP SA
512 PAGES 9780190443535 9780190448349
Chapter 1: Decolonising media studies: New knowledges for a global discipline • Part I – Media and Society • Chapter 2: Media history and colonialism • Chapter 3: Critical perspectives on African •
journalism • Chapter 4:
Broadcasting, television and the digital shift in contemporary Africa • Chapter 5: The politics of technology in the global south • Chapter 6: The public sphere: From theory to its diverse manifestations • Chapter 7: Theorising and researching audiences and users • Part II – Media and Power • Chapter 8: Political economy of the media in Africa • Chapter 9: Decolonising democracy, media freedom and freedom of expression • Chapter 10: Media and elections: African perspectives • Chapter 11: Nationalism and the media in the global south • Chapter 12: Media studies, globalisation and African realities • Chapter 13: Media institutions, regulation and governance in a global • Chapter 14: Media, development and decolonisation • Part III – Media and Culture • Chapter 15: Media texts: Modality, meaning and analysis • Chapter 16: African-language media in orality, print and broadcast
south context •
Chapter 17: Decolonising visual culture: Critical perspectives and approaches • Chapter 18: Morality, anxiety and meaning in the media • Chapter 19: Gender and sexuality in the media • Chapter 20: Youth subcultures and
popular culture in Africa
• Solutions manual • Question bank
Student resources • Interactive self-assessment question bank
Table of Contents Part 1: Fundamentals of public relations • Chapter 1: Scope of public relations • Chapter 2: The development of public relations • Chapter 3: Public relations and communication • Chapter 4: Stakeholder and reputation management • Chapter 5: Public relations and marketing • Chapter 6: Public relations and advertising • Chapter 7: Public relations and selling • Chapter 8: Public relations and research • Chapter 9: The practice of public relations • Chapter 10: Internal communication • Chapter 11: Planning a public relations programme • Part 2: Public relations and the media • Chapter 12: Print and electronic media • Chapter 13: Working with the media • Chapter 14: Developing a media toolkit
• Chapter 15: Social media • Part 3: The techniques of public relations • Chapter 16:
Eff ective listening • Chapter 17: Eff ective communication: The spoken word • Chapter 18: Business communication • Chapter 19: Video technology via television and alternate channels • Chapter 20: Direct mail marketing • Chapter 21: Reports • Chapter 22: Background to printing and publishing • Chapter 23: PR and event management • Chapter 24: Promotional activities • Chapter 25: Sponsorships • Chapter 26: Exhibitions and trade fairs • Chapter 27: Conferences and seminars • Chapter 28: Corporate image and identity • Chapter 29: Corporate social investment
aff airs • Part 4: Doing it right
• Chapter 30: Public relations issues and crisis management • Chapter 32: Practical guidelines
• Chapter 31: Government and public
20
SOCIAL SCIENCES CATALOGUE
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