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O-CARE IS THE IDEAL REPEAT SUBSCRIPTION product that will boost customer experiences and profits.


Product comparison:


EASY WATER CARE O-CARE OFFER


A HOST of marketing material to underline the product benefits.


Product comparison: EASY WATER CARE


Prevention & removal of Sediments Less chemicals needed


Additional disinfection needed Soſt water


Natural and ecological Safe in use


Decrease of component wear


Odorless / NO chemical smells pH Neutral / Easy water balancing


ROEL FASSBENDER,


CO-FOUNDER OF O-CARE, says your customers will become your best sales ambassadors for the product.


Total Score 8 1


1 1 0 1 1 1 1


1 1


Chemicals


0 0 1 0 0 0 0


0 0


months we receive their subscriptions on a Direct Debit plan. You can sell a lot of O-care but make a lot of money. “Subscription sales have absolutely


revolutionised our sales of O-Care. So easy and profitable… sales went through the roof.” Dealing with the typical customer


queries of green water, foaming and restarts, the co-founder and face of O-Care, Roel Fassbender, first tested the O-Care philosophy on his own retail customers, selling hot tubs from the company’s showroom in Holland. “As retailers, we knew that poor


water quality is a bad hot tub sale and we set out to find truth about water chemistry as we developed the O-Care system,” Roel declares at a recent on-line forum. “We developed a water


maintenance product that prevents sediment build up, reduces chlorine and bromine by only having to add the product once a week.


CUSTOMER LOYALTY


“What is more, the product enhances customer loyalty and increases retention and re-purchase,” Roel added.


Rigidly sticking to industry guidelines on main sanitisers, the development of the O-Care sales system has never stood still with a professional and informative website supported by QR codes, on-line assistants, animations and APPS all available via Smart


poolandspascene.com 19


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