RETAIL FOCUS
SUBSCRIPTION SALES ARE WINNING FORMULA
O-Care’s repeat business philosophy is paying off for retailers and their customers… DEVELOPED IN
HOLLAND, O-Care is now available in 23 countries worldwide.
“SUBSCRIPTION SALES HAVE ABSOLUTELY REVOLUTIONISED OUR SALES OF O-CARE.”
- Richard Hart, Aqua Warehouse Group
H
ot tub retailers are being urged to think outside of the typical chlorine and bromine box by
investing in profitable O-Care water treatment sales techniques. Retailers can earn £100 a year per client from O-Care sales with a lifetime subscription sign-up value of some £2,000. The after sales algorithms speak for
themselves as the pro rata earnings to the O-Care plan forecast steeply rises to around £7,000 per year based on 50 sign-ups. Launched in 2008 and now selling
in 23 countries worldwide, O-Care is a win, win for both retailers and hot tub owners alike. O-Care steers customers away
from rival, cheap on-line chemical competition. Typically, an O-Care customer will stay with their original retailer, through the O-Care plan, for eight years. O-Care builds loyalty through regular customer contact and
18 WINTER 2021
keeps the customer coming back for other add-on after sales.
SAFE, SOFT AND SIMPLE
For customers, the O-Care system offers a key safe, soft and simple water treatment solution that is hassle-free. Typically opting for O-Care will reduce chlorine and bromine use by up to 73 per cent for a hot tub owner. It will protect the hot tub workings as a result with some dealers offering extended warranty based on its guaranteed use. Speaking at a recent on-line
O-Care dealer seminar, Richard Hart, of the Aqua Warehouse Group wholeheartedly endorsed the product. “We notice a lot of dealers buy
O-Care, put it on shelves and are happy to sell a few here and there,” says Richard. “That’s fine, but they are missing a rather important trick,” says Richard. “There is a whole new level to O-Care.” Richard speaks from experience,
promoting O-Care to customers in the company’s own Essex retail store by presenting a bulk buy sales incentive for UK dealers. “As retailers ourselves, we have been
selling O-Care for a number of years now, very successfully,” says Richard who said adopting the O-Care sales formula has simply revolutionised sales. “The vast majority of our retail
customers are on an O-Care plan,” reveals Richard. “Every three
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