High tech insulation breathes new life into landmark seafront building

Built in 1900 within pebble-skimming distance of the sea, The Battery is exposed to the prevailing westerly winds from the Irish Sea.

A former hotel on Morecambe’s wind-swept seafront has been restored and re-purposed with the help of high-performance insulation from Icynene.

The Victorian coastal resorts of the north west have had a fairly difficult time in recent years. The boom in fly-away package holidays in the sixties and seventies led to a rapid decline in visitor numbers and a steady fall from the graceful elegance they once enjoyed.

Blackpool soldiers on with its candy floss and kiss-me-quick hats, still drawing day trippers eager to experience the famous lights and beach side attractions.

Blackpool’s rather more genteel sister resort of Morecambe followed a different route and now hopes to see a renaissance of fortune with the coming of a major new attraction - the Eden Project North - to the towns famous bay.

Modelled on the hugely successful Eden Project in Cornwall, Morecambe’s long awaited new development hopes to become an important go-to attraction, bringing back much needed tourist revenue to the area.

In anticipation of the expected increase in visitor numbers, some of Morecambe’s famous landmark buildings are also experiencing their own change in fortune with restoration and repurposing at the heart of the town’s rebirth.


One of these is the imposing Battery Hotel, dating back to the 1900’s and built within pebble-skimming distance of the sea by the Thwaites Brewery Company.

Ian Bond, owner of the Battery takes up the story. “I was born in the area and have a love of Morecambe and a passion for restoring old buildings. The Battery has one of the best locations in the town with views over the Bay to the Lake District Fells, so when it came up for sale, I was at the head of the queue”.

Ian bought the Battery in early 2014 and is close to completing a painstaking restoration and conversion into high-end, serviced holiday apartments. The exposed location however, brought with it restoration challenges as well as development opportunities.

He continues, “The Battery faces right into the wind and weather coming off the Irish Sea, so when we set about the reconstruction, insulation and air tightness of the structure were a top priority”.

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