38 Advertising feature Self-Catering Holidays in Dartmouth: What will the future bring? D
artmouth has historically been a hotspot for holidays. Popular with all generations, it is boundlessly beautiful not to mention a sailing mecca, a paradise for beach bunnies, and a
history lover’s haven. For those in search of sun, sea and sand, plus amazing food and culture, this is a UK summer holiday ‘must’. Whilst summer 2020 initially looked promising from
a bookings perspective, the global spread of Covid-19 took its toll and effectively stopped the holiday season in its tracks, as we all know. Now, with months of lockdown behind us and bookings once again being taken, the effects are becoming clearer for the travel and tourism industry in the region, and as the rebuilding begins, some new trends and positive upturns are apparent. Award-winning letting agency Coast & Country
Cottages offers over 450 holiday homes in South Devon. Whilst the pandemic had a huge impact on the company, as it did for millions of organisations worldwide, thankfully since the 4th
7 Dart Marina Jon Doyle, Managing Director at Coast & Country July when the agency
Cottages said, “We are delighted to see a surge in bookings, with people choosing to visit this Area of Outstanding Natural Beauty for their holiday. Amazingly, the day after the government announcement that holidays could recommence, we had a record breaking day, taking more bookings in one 24 hour period than ever before recorded!” Emily Mercer, Marketing Manager
“We are pleased to see bookings flooding in across the South Hams, with increased demand and search activity for towns such as Dartmouth”
The Glasshouse
‘re-opened’, the positive news hasn’t stopped, both for the business and the local economy. Most notably, the agency has seen a terrific shift in
booking patterns, that could mean regional businesses will enjoy a greatly extended 2020 holiday season. With an influx of bookings secured not only for the peak summer weeks, but much later into September, October and even November, the forthcoming season looks to extend far in to the Autumn, despite the lack of events on the calendar. October Half Term is already 12% up on holiday sales, when compared with the same point last year! News of an elongated 2020 holiday season will come as a relief to the many local travel and tourism businesses affected by the coronavirus, including local shops, restaurants, watersports companies and other services.
at Coast & Country Cottages, says, “We are pleased to see bookings flooding in across the South Hams, with increased demand and search activity for towns such as Dartmouth. During the month of June, we saw 59% more traffic to our ‘Dartmouth holiday homes’ webpage when compared year-on- year. Our booking conversion rate for this page is also at a record high,
showing customers are not only browsing online, but are going ahead and confirming their breaks. Promisingly, we also found that for the six weeks June 2020, we had 102% more clicks to our
from 1st Gitcombe Retreat
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