BUSINESS REPORT
KNOW YOUR NUMBERS THANKS TO NEW TOOL
On a wet Friday afternoon in a Bedford pub back in Spring 2008, a group of software engineers from a local IT company walked in for their customary end of week lunch. Talking about the week’s events, the
discussion quickly turned to a common topic: how could we do it better? In that group was one who there-and-then decided to start their own business. Tony Dixon has had quite the journey over
the past decade. Stepping away from a corporate background to launch IsSoftware, Tony joined Entrepreneur’s Circle to better understand the needs of his fledgling business. It was during this time that the old adage, ‘know your numbers’ was constantly advised. Tony surmised: “Everyone must know their numbers. But no-one knew how to get them,
and then what to do with them.” Looking around and talking to
other delegates at the event, Tony realised that most of the people there had little understanding of the skills required to truly understand your numbers. And with that, the idea for Active Reports was born, a product that is now set to disrupt the world of management reporting. As his consulting business grew,
‘AS HIS
CONSULTING BUSINESS GREW, TONY WORKED ON ACTIVE REPORTS AS A SIDE PROJECT’
Tony worked on Active Reports as a side project, using tried and tested code components he used in the rest of his work as the foundation for the product.
Connecting with Sage, Active Reports works straight out of the box, unlike its competitor products. In 2019 the first proof of concept demonstration was held to an invited audience, with an overwhelmingly positive response. At a business event the same year, Tony was speaking about the product and sold
Active Reports as a concept in a single conversation. Following further testing and
tweaks, Active Reports is imminently due for launch, and with such glowing
reviews already attesting to its success, 2020 is shaping up to be the best year yet.
Visit:
www.activereports.co.uk
APRIL/MAY 2020 inbusiness 7
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