[INDUSTRY NEWS]


they pertain to this concept. We reward distributors and partners that have dedicated themselves to the partnership and adopted the ethos that we live by here at SP. Winners must have excelled in representing our product range in their marketplace, while sharing the DNA that we look for in our own staff at UK headquarters.” This (last) year’s winners are spread across


the globe with a plaque customized for each winner being sent to recipients in the Americas; Asia-Pacific (APAC); and Europe, the Middle East and Africa (EMEA). Ayling said: “We try to ensure that there


is a spread of geographies represented but, again, we don’t want to detract from the essence of the award. If more people win it in APAC one year versus the Americas, so be it. We look for the efficiency with which companies deal with enquiries, the ideas they’ve shared, the extent to which they’ve supported our promotional campaigns by sharing photos and case studies, and so on.” Ayling recalled notable case studies throughout the year, including Ontario-


based Equipment Corps Inc.’s use of a dozen wireless load cells to raise a pair of non-identical refinery modules; and load tests recently completed by Australia’s Elevate Lifting and Rigging Pty Ltd. on two 90.7t capacity Shuttlelift mobile gantry cranes in Melbourne. Dutest, meanwhile, earned praise having only secured distributorship of the entire range of SP products throughout the United Arab Emirates (UAE) earlier this year. “All of our winners deserve a huge


amount of credit and we’re already looking forward to seeing who wins the awards in 12 months time,” Ayling added. Of the latest companies to receive the accolade, some are repeat winners while others will display the award for the first time, he confirmed. y


Straightpoint Launches Subsea Link


> Force measurement equipment manufacturer Straightpoint (SP), a Crosby Group company, has launched the Subsea


Link, a standard product for applications up to 2,000m (6,562 feet) beneath the water’s surface. The product can be rigged with Crosby’s


remotely operated underwater vehicle (ROV) shackles (tested to the same depths) and the company’s Trawlex shackle range, amongst others. The IP68 / NEMA 6P-rated Subsea Link also boasts components from SubConn, a specialist manufacturer of pluggable electrical connectors to the demanding underwater industry. SP staged a soft launch of the product


at October’s Offshore Energy Exhibition and Conference (OEEC) in Amsterdam, where attendees noted its potential in subsea and submersible projects where accurate load monitoring is required. However, the advantages of a standard product where a fully engineered solution has been the only option to date will endear the concept to a much wider audience. David Ayling, global business


development director for load monitoring solutions, said: “There will be existing distributors and end users of SP equipment


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