that the rider had free movement when wearing the jeans but that they also stayed in place and held their grip.
Did you have a particular discipline in mind when designing these jeans? (e.g show jumping)
I designed the jeans with all disciplines in mind, as every equestrian needs to be able to throw on a comfy pair of jeans and ride, then jump off the horse and get on with their day, whether it’s mucking out or popping to the shops. I did have Polo Players in mind when it came to the Regalita Jeans, as being that I own three ex-polo ponies, I have many friends who play Polo. However, I have since had lots of people comment on how the Regalita jeans are also perfect for Show Jumping or Dressage.
How long was the process from being an idea, to becoming reality? And how difficult was it?
The whole process took so much longer than I anticipated! I am a perfectionist by nature, so I knew this was not going to be easy. I first had the idea over five years ago but it wasn’t until 2018 that I started to pull the ideas together and make them a reality.
The whole process took 18 months from start to finish and it was a hugely complicated and stressful process to get to the design that I was happy with. I went through a few different manufacturers, so it was a huge relief to find a manufacturer who could really deliver my vision. This is when I really felt that all my hard work and sleepless nights had been worthwhile.
Now the business is up and running, I am learning so much as a I go. I have never run a clothing business before, so it has been challenging but it has been worth it, as I feel extremely lucky to be able to own a business doing something that I feel so passionately about.
Do you have any advice for anyone wanting to start their own business?
Oh my goodness, I have so much advice! I would say the first piece of advice is trust your instinct. You will have many people who will offer words of wisdom, which has been invaluable to me. However, it is easy to be swayed from your focus (or ‘the yellow brick road’ as I like to call it!) and this is when you can start to side track away from your plan. Stick to the plan. You know what you want to do, so make sure you do what you feel is right for your brand.
The second is to NEVER GIVE UP! There were many times on the road to starting Georgian Dollar when I wondered if it was worth it. Keep going because it is. Now I am over that
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final hurdle, I can look back and realise that it was worth it all. Since launching Georgian Dollar in July 2019, the support I have had has been overwhelming. I have made many new friends along the way and the kindness and support I have received has been incredible. Each time I get a new order, it means the world that that person believes in me and my brand. There are no words for how grateful I am for those moments.
For more information visit
www.georgiandollar.co.uk
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