Behind The Scenes with Amanda Do
wie, Fi Tell us a bit about Georgian Dollar
I launched Georgian Dollar in July 2019 and we currently sell two jean lines, the Sieta Jeans, which are denim blue and the Regalita Jeans, which are white denim. We also currently sell a GD Baseball Cap and we are soon to bring out our first line of Polo Belts!
I am passionate about making jeans that look and feel good on or off the horse and do not compromise on style. Both the Sieta and the Regalita Jeans are made using the highest quality, softest denim and are designed for absolute durability in or out of the saddle.
I have four horses at home and I was keen for them all to be part of our journey, so I named the brand after my daughter’s pony, whose show name is Georgian Dollar! I also have three ex-Polo Ponies, so the Sieta Jeans were named after one of my horses called ‘Macho’, who’s full name is ‘Sieta Machos’ and the Regalita Jeans are named after my youngest horse ‘Regalito’.
Behind The Scenes with Amanda Dow e, Founder of Georgian Dollar Eqfo Georgian Dollar Equestr an
ounder uestriani
What inspired you to create your own equestrian jeans?
I have ridden my whole life but I didn’t get the opportunity to buy my own horse, until I was 40 years old and that was when Tita came into my life over seven years ago.
We were living in Dubai at the time and being that I wear jeans all the time in my day to day life, I struggled to find a comfortable pair of equestrian jeans to ride in and this was where the idea came from.
We moved back to UK in 2018 and this is when I decided to go for it and launch Georgian Dollar! It was a true labour of love and I was driven by a passion to create jeans that offered ultimate comfort, durability and quality, on or off the horse. Whenever I see anyone riding in the Sieta or Regalita Jeans, it makes my heart sing!
What makes your equestrian jeans different from others on the market?
I honestly believe it is down to the quality of the denim and also the design. The denim is supremely soft and comfortable, meaning that the jeans always maintain their shape. I always wanted to design jeans that were flattering on any woman and I honestly think the Sieta or Regalita jeans look fantastic on anyone! This is what I am the most proud of, as I want every woman to feel truly fabulous when they wear them.
What sort of testing did you do before choosing your final product?
Tita is now retired, so I joined forces with my ever-patient Macho to ensure the jeans were supremely comfortable to ride in. Being an ex-Polo Pony, he is brilliant at figure eights, so I really put him through his paces when testing the jeans.
When I had finalised the design, I spent over two months riding in them, washing them and riding again. I remember one day, I had to try a few different samples, which were all the same design but different types of denims and Macho was so patient with me, although I think by the end of it, he’d had enough of doing figure eight’s! I really wanted to make sure
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