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WPP CAMPUS, FRANCE BDG ARCHITECTURE + DESIGN


BDG architecture + design is working with WPP on its latest colocation programme of investments to bring agencies together under one roof. The 28,000 m2


building, located at 145-149 rue Anatole France


in Levallois-Perret, is currently undergoing a significant restructuring by owner developers Ardian and LaSalle Investment Management. Split over eight floors, the world-class workspace will be designed to “encourage greater creativity and closer collaboration, and give clients easier access to WPP’s talent and expertise” said the architects. The campus will include a double-height auditorium, co-working areas, restaurants, two gardens and a rooftop terrace with 360° views of the city. The new campus for agencies in Paris is due to open in 2021.


ROSE HILL, USA CETRARUDDY


PERM, RUSSIA TWELVE ARCHITECTS


Twelve Architects have been given the go ahead for a £120m retail and leisure destination in the Russian city of Perm. This is the practice’s second major retail project in the country, following its design of the 120,000 m2


VEER development in Ekaterinburg. The 152,000 m2 development will


house a retail and leisure mall, art gallery, conference centre and a 175-bed hotel. The project is the landmark development within the overall regeneration of Perm’s Kama River Promenade and central Esplanade park. The vision for the external form is to create a distinctive identity more akin to a major public building to attract retailers and the general public, taking a lead from Perm’s culture of performing arts and civic sculptures.


Designed by architectural studio CetraRuddy, RoseHill, a new 45-storey residential tower in the NoMad neighbourhood in Manhattan is near completion. Rising over 600 ft, Rose Hill pays homage to the city’s historic skyscraper architecture, while being a “building of the future that has been created for contemporary urban living,” said the architects. The building is clad in a “bronze-tone” facade, accented by intricate detailing that frames expansive glass windows. Taking its place among New York’s architectural icons and inspired by the Rockefeller Group’s landmark developments, decorative lighting will illuminate the tower’s base and crown to highlight the building’s “unique articulation.”


ADF JUNE 2019


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