search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
21


Apt Architects PRACTICE PROFILE


A rebrand of a fast-growing practice gave it a facelift and left staff re-energised. Sébastien Reed speaks to Apt’s studio leader Jason Geen


“I


t wasn’t the best time to set up a studio,” says Jason Geen, studio leader at Apt. “We were founded in 2009 in the months leading up to the world banking crash, and lack of trust in the stock market.” Despite these potentially turbulent beginnings under the practice’s former names – first Robin Partington Architects, then Robin Partington & Partners – the firm was a success.


Founder Robin Partington established the studio after having spent his architectural career designing for renowned practices such as Hamiltons and Foster & Partners, managing to secure a series of large projects early on which went to propel the new practice into the next decade, high profile examples include Park House, a mixed use scheme opposite London’s Selfridges, and a residential scheme in Paddington, Merchant Square. “We never set out with a manifesto,” says Geen, who joined the practice in 2011, “just as the studio was really beginning to get into its stride.” From the beginning, the architects always wanted the studio to develop into “a place of trust and fun; a collaborative think-tank of all ages and experiences,” with a more pragmatic shared aim of “being problem solvers.” The architects’ recent rebrand – infusing the name Apt – marks 10 years of robust architectural output, amounting to nearly 30 projects, along with a set of other new organisational changes and a renovated vision for the future of the studio.


A positive ripple


The studio began with Robin, the sole owner of the business, who took on all the financial commitments. After a number of years in operation, questions about success and succession, and promotions and growth began looming: “How could we prepare for this?” asks Geen rhetorically. “How could we adopt the John Lewis model – of an employee ownership trust?” He continues: “We live in this incredibly expensive city which is undergoing huge change. What we wanted to do was to get into a position where there was a completely fair structure; where if you were talented, there was nothing blocking your elevation and promotion through the studio?” The rebrand was, for the architects, a way of reflecting their


ADF JUNE 2019


WORKPLACE


1 New Street Square, a retail/office development in the heart of the City of London saw the creation of an award-winning, landmark building


WWW.ARCHITECTSDATAFILE.CO.UK


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92