Fundraising
campaigns. FundEd asked managing director Chris Rose to explain more.
Q
How does regular giving differ from crowdfunding?
AA crowdfunding campaign is usually time-limited, focused
on raising money for one project. A regular giving campaign encourages continuous investment in projects and activities through monthly donations. Schools provide a ‘wish list’ of projects so donors can see see how their money is spent.
Q
What are the benefits of using DonateMySchool?
A A regular giving campaign can take as little as ten minutes to
set up on our platform, offering significant time savings for school business managers. The school receives a monthly stream
of donations so fundraising momentum is maintained. Donors enter their debit card details and then click to make a one-off or regular donation through a secure online gateway (Sage Pay). They can then log in to their
account at any time to make changes to payments, dates or card details. Donations are transferred to the school each month, along with a monthly report that lists all contributions. Money raised offline (through events and other activities) can be channelled through the platform so that the school community can see the campaign progressing. We can also run ‘boost’ campaigns
to top up regular donations. For example: ‘To get the next item on the wish list over the line, we need your help…’ Donations made to appeals are usually eligible for Gift
HOW ONLINE GIVING WORKED FOR US Success story 1:
Calthorpe Park School ‘Having read about the large donations some parents were making to their children’s universities, we realised that if any of our parents wanted to make a donation to the school there wasn’t a way to do this. The fees for DonateMySchool were competitive and clear, and the free trial period gave us the chance to see how well the campaign would work. We chose two projects for our first
round of fundraising: the re-siting and planting of our memorial garden, and replacement PCs for our IT rooms, with the aim of raising a total of £15,600. On the day the campaign went live, I put a notice on our website, and that evening our first donation of £250
appeared. After ten days the tally was around £2,500, and now it’s over £7,000, with nine people signed up to donate regularly. We’re really pleased with how well this has gone so far. We’ve used a variety of methods to contact people – letters to parents, notices on the website, Facebook and Twitter, and we are posting regular updates this way, too. We are also in the process of contacting local companies. We will flag up the campaign to Year 11 parents as their children leave school, and to Year 6 parents when they attend an information meeting in July. DonateMySchool have been very helpful throughout, always available to help when we have any queries.’ Hannah Hutton, website manager, Calthorpe Park School, Fleet, Hampshire (1,250 pupils)
Success story 2:
Engayne Primary School ‘To celebrate our school’s 60th birthday, some of our former pupils are spearheading a £30,000 fundraising campaign to transform part of the school grounds into an inspirational outdoor hub for learning through play. When we began planning our alumni
Aid (which can boost the value of donations by up to 25%) and we collect this on the school’s behalf.
Q
What is the difference between the basic and
premium service? ABoth services provide a comprehensive toolkit to create
and run a successful scheme or campaign. This includes a dedicated webpage with a unique URL, live tracking of donations, easy social media sharing and a secure payment portal. Our premium service additionally offers a specialist team who will work with you to develop your message and create your campaign page and content. We will also help you create and deliver a comprehensive communication strategy, as well as providing regular monitoring and advice on how to boost success.
fundraising, we needed some assistance. We wanted to fully access online opportunities to promote our project, and we also needed to use an online platform for donations. The team at DonateMySchool were very supportive and gave excellent advice to assist us in creating a funding platform, which showcased our project objectives to the school and wider community. They led us expertly through the process, answering all questions quickly and efficiently. Our fundraising page is a great
example of their expertise and we are very proud of the results.’ Nicky Wyman, assistant head, former pupil and project lead on Alumni 60, Engayne Primary School, Upminster, Essex (630 pupils)
FundEd SUMMER 2019 39
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