REGULAR GIVING THE ART OF
Fundraising is not always about fireworks. Sometimes it’s the quiet opportunities for regular donations that provide that all-important steady income stream for schools
R
egular giving is becoming a popular way for schools to increase revenue
throughout the year. The additional income raised can be used to enrich activities across schools on an ongoing basis. Many schools send out donation requests at the start of the school year. However, asking parents for money at a time when they are already paying for uniform and books is unlikely to yield the best results. A more fruitful option is
to establish a regular giving scheme with an online fundraising platform, which parents and potential supporters can sign up to at any point. Once set up, such schemes are easy to maintain and update, particularly when managed by the platform (website) provider. Not only can they provide
a reliable income stream, but they also offer the potential to streamline the giving process across school fundraising initiatives. What’s more, regular giving
campaigns – featuring eye-catching photography and exciting campaign graphics – will promote your successes and can also raise the profile of a school in the local community.
Indirectly, this can attract
more pupils to the school, and can also create opportunities to develop relationships with community organisations and businesses. For instance, local garages and solicitors might choose to become regular supporters of the school as a way of getting their name in front of school parents.
How do you set up a regular giving scheme? You can set up your own scheme (with an appropriate payment system) and manage the process yourself, or you can use a dedicated online platform to set up and manage donations through a secure portal. It’s important to consider how you will direct potential donors to the platform – and how you can extend your reach by using social media sites linked to the school and the local community.
FundEd's regular giving promotion FundEd has teamed up with DonateMySchool (donatemyschool. com) to offer FundEd members an online fundraising campaign with its ‘premium’ service, free of charge for three months. At the end of the promotion, DonateMySchool’s standard charges of three per cent for the basic service (five per cent for the premium service) will apply.
DonateMySchool is a specialist fundraising platform for schools, which sets up and manages regular giving and crowdfunding
Subscribe to FundEd to
benefit from this fantastic promotion
Email info@FundEd for more details
38 SUMMER 2019 FundEd
IMAGE: JANE_KELLY/
ISTOCKPHOTO.COM
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