FEATURE BUSINESS & PROFESSIONAL SERVICES
MANUFACTURER GETS STAMP OF APPROVAL FROM THE GROWTHHUB
How the Sheffield City Region Growth Hub can provide financial advice and support to help local businesses meet their growth goals
Business has been booming for one Sheffield City Region manufacturer, after taking free advice and support from the Sheffield City Region Growth Hub.
Wentworth Pewter, based in Darnall, Sheffield, produces handcrafted pewter gifts. The company’s combination of traditional skills and innovative design have made it one of the region’s manufacturing success stories. The firm contacted the Sheffield City Region Growth Hub to improve their approach to marketing and to help grow their business. The Growth Hub helped Wentworth Pewter gain access to financial help that helped them deliver new marketing campaigns. They began selling products via Amazon and made
improvements to their website to ensure that it was easy to navigate. In its first year of selling via Amazon sales reached £50,000 while website sales have grown by 20%. Staff have
undergone marketing training and have enhanced the company’s online profile by creating and growing its social media presence.
Future efforts will focus on marketing to new niche customers such as souvenir shops at whiskey distilleries and breweries and rowing clubs who traditionally use pewter to make trophies. Richard Abdy, CEO of Wentworth Pewter, said: “Support from the Growth Hub has been invaluable in giving our marketing efforts a significant boost. The uplift in sales we’ve had via the website and Amazon have been significant and we’ve been really impressed with the results so far. “We’ve been able to increase our in-house marketing skills and expertise while also drawing on
the know-how of an outside consultancy, and we’ve been able to gradually shift our approach to sales and our customer base.
‘Support from the Growth Hub has been invaluable in giving our marketing efforts a significant boost’
“Our future plan is to move away from sales via traditional shops where the margins can be low, to direct sales to customers or via new niche markets, where we can offer customers a personalised product. With help from the Growth Hub we hope to grow the business via this sales route.” Dan Jarvis, Mayor of the Sheffield City Region, said: “The help and support that has been offered via the Growth Hub to Wentworth Pewter has enabled them to revitalise their business and grow even further. “In the last two years more than 5,000 businesses have received help and advice from the Growth Hub and this is great for the whole city region. It is important that we work with the private sector to provide them with the
help and support they need to help growth their business, and in turn the region.” Wentworth Pewter was founded in Sheffield in 1949 by Arthur Wentworth and is now a family-owned business run by Maggie, Richard and Jayne Abdy. Skilled craftsmen based at Wentworth’s Darnall factory manufacture a range of pewter flasks, tankards, goblets, tableware and trophies, which are sold around the world.
The Sheffield City Region Growth Hub works with businesses large and small to achieve their goals.
If your business is based in the Sheffield City Region and think you may benefit from Growth Hub help and support call them on: 03330 00 00 39 or email
growthhub@sheffieldcityregion.org.uk
SHEFFIELD CITY REGION CHAMBERS OF COMMERCE DIRECTORY 2019 33
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