d87 EVENT REVIEW / 100% DESIGN
VASCO’s Niva Bath radiator stands away from the wall, allowing more space behind the radiator for additional space for shelves for towels and a clothes hanging rail. VASCO /
vasco-group.eu
F
ounded in 1995, 100% Design was London’s first dedicated stand-alone design show
and delivered a then ground- breaking idea of showcasing contemporary design. This year, the show looked to follow those same principles with a curated exhibition featuring wide-ranging exhibitors, new features and a varied talks programme with leading design talents.
The 24th edition of the event saw more than 400 exhibitors from across the design spectrum, covering lighting, interiors, surfaces,
hardware, kitchens, bathrooms and bedrooms. Exhibitors included a variety of brands from the UK and internationally, across each of the show areas. Leading brands Established & Sons and Missana exhibited at the show for the first time. This year also saw iconic British design brand Benchmark and award-winning Dare Studio return to the show.
Returning to the show’s roots as the destination to discover new ideas and emerging talents, 100% Design introduced new features for 2018 which included 100% Forward, 100% Futures and Design Fresh. Curated by Barbara
Chandler, Design Editor of Homes & Property at the London Evening Standard, 100% Forward provided visitors with a vibrant entrance to the show, spotlighting seven emerging design talents each championed by an established designer who launched his or her career during the first decade of 100% Design.
Chandler said: “100% Forward celebrated the pedigree of 100% Design as London's longest running design show. A brilliant stand design by Justin Southgate allowed the feature to tell our story prominently and very clearly. Thanks to the unbounded enthusiasm
of the new designers taking part, we showed design that was innovative and beautifully- crafted, and noticeable was the number of visitors who stopped for a good long look and to read carefully-researched accompanying text.
“Visitors also loved the little ‘booths’ we created for each designer in which they could hang out and tell the stories of their work. Our designers distributed a huge number of cards and flyers, and got international enquiries from store groups, web shops, interior designers, architects and galleries – as well as personal purchases and commissions.”
designer kitchen & bathroom
designerkbmag.co.uk
NOV 2018
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