Editors’ Picks
1 Brooklyn Bedding has been growing steadily
as of late, and at the summer Las Vegas Market, the company introduced six new mattresses. From the Celliant-enhanced Spartan to the cooling Freya to the all-natural Bloom, each model was developed to provide a specific comfort solution for a unique customer niche. Like all of Brooklyn Bedding’s products, these new mattresses are made in the USA and roll-packed for easy delivery—making them ideal options for private label and e-commerce retail programs.
5 By introducing styling
Publisher
.............................Christopher Schriever
chris@sleepretailer.com
upgrades to its classic
3 Protect-A-Bed has long been known for
health and well-being through sleep education and advocacy, the National Sleep Foundation has been helping the public sleep better and providing sleep professionals with valuable resources since 1990. Its most recent endeavor is the introduction of a three-day consumer sleep experience called the Sleep Show. Combining educational sessions, as well as influential sleep expert and celebrity guest speakers, access to sleep aids, mattresses, sleep technology, baby products and more, the show is expected to attract 10,000+ consumer visitors to the Houston Convention Center in the spring of 2019.
2 Dedicated to improving
its unique mattress protection products; but the brand has become just as revered for its in-store marketing solutions. This year, Protect-A-Bed has solidified this reputation as it rolled out its new display racking systems in retail stores across the country. Designed to clearly communicate the benefits of each product, this system combines a traditional package-based approach with a more interactive placements that allows shoppers to touch and feel the pillows, sheets and protectors. By enhancing in-store engagement, Protect-A-Bed is helping retailers increase sales of complete sleep systems.
Vintage Collection, Shifman is sure to appeal to the modern consumer. Employing a woven fabric, the revitalized collection will include new covers that offer a lush surface feel as well as complementary borders. A higher profile creates a more modernized aesthetic, while still maintaining the elegance of vintage styling. The re-envisioned collection no longer features its signature striped fabric pattern, instead the new streamlined fabric patterns communicate a more contemporary tone.
Managing Editor
...............................Gretchen Kast
gretchen@sleepretailer.com
Creative Director ........................... Elinor Van Dyck
elinor@bluehousedc.com
Marketing Manager ........................ Elaina Hundley
elaina@sleepretailer.com
Design & Print Firm
...............................Blue House
bluehousedc.com
Web Manager
........................................Blue House
bluehousedc.com
Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.
6 Bedgear is generating some major buzz with
expert craftsmanship, comprehensive testing and science-backed innovation, Kingsdown has turned its attention to yet another major piece of the mattress sales puzzle: styling. Since merging with Kingsdown Canada, the company has been working to revamp its merchandising strategy—enhancing its mattresses with eye-catching, fashion-forward looks. With the merger, the company has also worked to streamline its operations and expand its manufacturing capabilities. As a whole, Kingsdown appears poised for some exciting growth opportunities in the year ahead.
4 Already lauded for its 6 Sleep Retailer / Fall 2018
the launch of its new M3 mattress. This unique modular sleep system offers advanced personalization from top to bottom. The M3 not only comes with the choice of four different support systems, ranging from very firm to very plush, it also allows consumers to swap out their innerspring selection for another comfort level. Couples can even customize their side of the bed, while the dual-sided independent suspension ensures a seamless comfort transition across the entire mattress. For added personalization, the zippered Launchpad cover makes it easy to change out the top layer of the mattress, giving consumers the opportunity to upgrade to another one of BEDGEAR’s fabric technologies whenever they like. With such a wide array of interchangeable elements, the M3 equips retailers with a number of exciting new sales opportunities.
Sleep Retailer is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2018. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at
info@sleepretailer.com.
CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.
Sleep Retailer: ISSN 2163-7571
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