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PRODUCT FOCUS Mattress 5 4 4 Malouf


Suggesting that retailers include an adjust- able base with every mattress on the floor, Malouf’s approach follows the logic that if you can sell the mattress, you can sell the base. Primarily offering its Structures adjustable bed bases, which come in a range of mod- el-types, the brand provides RSAs the oppor- tunity to purchase the products at a discount- ed rate so they can truthfully recommend them and even customizes each base. The most recent add-on feature Malouf delivered is a child-lock to prevent kids from operating


the base. At the entry level, the N150 is priced for first-time buyers looking for all the health benefits of an adjustable bed base without the frills of a more costly model. On the pre- mium end of the line-up, the S750 is all about customization. Offering full-width lumbar sup- port, the S750 ensures that customers find the just-right position. Malouf reports that its top selling stores achieve a 91% attachment rate on adjustable bases and that stores with multiple adjustable base models in the show- room see higher attachment rates.


6 Leggett & Platt Consumer Products According to Leggett & Platt, features such as memory, massage and under-bed light were rarely found on bases under $1,000 even four years ago. Now these features are standard in a variety of price ranges among adjustable bases, not to mention that the aesthetics of the category have greatly im- proved as well. With its Prodigy Comfort Elite, the brand’s most feature-rich bed base, Leg- gett & Platt offers four independent zones of adjustable comfort. Controlled by its industry first capacitive-touch remote, this model of-


5 Glideaway Encouraging RSA’s to focus adjustable base sales conversations around the health benefits of sleeping in an elevated position, Glideaway advises that adjustable bases be displayed in a head-up or foot-up position to demonstrate the technology’s capabilities to the consumer as soon as they walk through the door. With models like the Odessa Comfort Base and the Accord Comfort base—which both offer a full range of motion, a wall hugger with 12" back travel, USB ports, Bluetooth, Wi-Fi, the option for voice con- trol with Amazon Alexa devices and elevation kit compatibility—Glideaway offers products on the cutting edge of adjustable base technolo- gy. In the case of the Odessa, its recessed steel legs can be adjusted to 8, 11.5 and 15 inches in height, delivers a full range of motion and comes with a sleep enhancement feature that has four wave modes, four levels of intensity and three timer options. The Odessa even includes un- der bed lighting. The Accord Comfort Base of- fers a split deck design for easy transport and also has a sleep enhancement feature with a similar range of options to the Odessa.


fers additional advanced features including a sleep timer on its free mobile app and five height adjustments. Touting a four-inch zero clearance profile, the brand’s Symmetry Zero base is both platform and slat friendly. Of- fered standard with wireless head and foot articulation, it can be configured with a wide array of options to fit customer needs. In the way of advice for incorporating adjustables into the showroom, Leggett & Platt suggests pairing a base with your store’s best-selling mattress or, better yet—every mattress.


Visit / ergomotion.com, customatic.com, reverie.com, maloufsleep.com, glideaway.com and leggett.com sleepretailer.com 17


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