Mattress Kingsdown’s New Apparel-Inspired Styling Is Designed To Boost Sales


By Gretchen Kast Taking a cue from New York’s fashion run- ways, Kingsdown has given its product line- up a style infusion to offer more consumer appeal on retail floors. Woven paisley, polka dots and fashion-forward color combinations adorn the latest Kingsdown mattresses, in- cluding its luxury Vintage Collection and the moderately priced Passions Collection. Kingsdown’s focus on designer looks is part of the company’s new merchandising strategy on the heels of the recent merger with Kingsdown Canada. Working in conjunc- tion with the merchandising and design team in Canada, the company has imbued its entire lineup with a nod to fashion. In addition to de- signs inspired by paisley ties, pocket squares


and the ever-trendy polka dot patterns, Kingsdown has also added splashes of navy, gray, black and red accents to its mattresses. “We’ve created a fashionable, color ex- plosion that is supported by great design throughout the Kingsdown line,” said Frank Hood, president and CEO of Kingsdown. “Our design team has enhanced the specifications of many of the products we had before and dramatically enhanced the aesthetic. Going forward, we’ll be producing anything but an off-the-rack look.” The redesign of Kingsdown’s Vintage Collection showcases the luxury line in a silky white cover that features a woven pais- ley pattern in a contrasting deep gray. The mattress borders of each model offer a rich,


block stitch for added eye appeal. Tape-edg- es for the collection were designed with a larger, tailored flange design for an opu- lent finish. The Passions Collection was redesigned


to feature striking borders reminiscent of a dressy men’s pocket square in gray, blue and white, and an alternative border design in white with navy polka dots. The contem- porary appeal offers a distinctive look for the popularly priced collection. “Our number one goal with the redesign of these collections is to be unique and dif- ferent,” Hood continued. “The tie breaker in today’s marketplace is going to be style, and these new designs will definitely stand out.” Visit kingsdown.com


22 Sleep Retailer / Fall 2018


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