MATTRESS
Shifman To Debut Design Upgrades For Its Vintage Collection At Fall Market By Elaina Hundley
Shifman Mattress Company will unveil new design upgrades to its Vintage Collection at the fall High Point Market. Moving away from its traditional striped fabric pattern, the 2018 collection will feature new lavish woven covers with complementary borders and fine tailoring details. Though Shifman’s longest-standing col- lection is receiving compelling updates, it will also retain its core components: hand-tufting, two-sided mattresses, meticulous construc- tion using natural materials and eight-way, hand-tied boxsprings. Combining the strength and sturdiness of a woven fabric, the new el- egant covers provide a lush surface feel. The updated mattresses will also showcase com- plementary borders and a higher profile to en-
hance and modernize the visual appeal, while still maintaining an elegant vintage look. “I am proud to present the new Shifman
Vintage to our valued dealer partners and prospective retailers. We continue our com- mitment to manufacturing excellence while following current trends and merchandising our products with fashion-forward aesthetic designs,” said Bill Hammer, Shifman presi- dent. “It’s no surprise that each year, we ex- pand distribution to additional high-quality furniture and mattress retailers that choose to distinguish their product offering with the unmatched quality and craftsmanship of Shifman handmade products, leading to high- er average unit sales, increased profitability, and exceptional customer satisfaction.” Visit
shifman.com
DHP To Unveil Mattress With Nanobionic Fabric By Christopher Schriever
Moving to the forefront of the health and wellness movement, Dorel Home Furniture will introduce a mattress at the fall High Point Market that delivers restorative sleep to those with active lifestyles. The new Sig- nature Sleep Reset mattress features out- er fabric made with Nanobionic technology, which helps enhance the body’s energy, stimulate blood flow and promote quality of sleep. “We took a cue from the apparel industry,
which has been using performance fabric like this for some time,” said Nick Fiore, vice president of sales, product development and marketing at DHP Furniture. “Deep sleep is a proven performance driver and delivers a multitude of other health benefits and it made perfect sense for us to incorporate this Na- nobionic technology to our Signature Sleep mattress line.”
26 Sleep Retailer / Fall 2018
The cutting-edge technology works by transforming body heat into invisible waves of energy called Far Infrared Rays that flow back into the body. Categorized as a medical device and general wellness product, the Nanobion- inc technology is regulated by the U.S. Food & Drug Administration as defined in Section 201 (h) of the Food, Drug and Cosmetic Act.
“When Far Infrared rays penetrate the body, it enhances recovery and the sleeper wakes more energized and ready to tackle the new day,” added George Psipsikas, co-founder and CEO of Nanobionic Group. DHP’s new line includes a 12-inch hybrid mattress made with Talalay latex and a layer of independently encased pocket coils that distribute heat away from the body while minimizing motion transfer. The mattress also includes copper-infused memory foam and a layer of charcoal and gel-infused memory foam, which provide a cooler sleeping surface and acts as a natural recovery element. “The mattresses emphasize the importance of getting a great night’s sleep and waking up energized, while readily available at a tremen- dous value,” Fiore continued. “We’re targeting health-conscious adults of all ages who want to improve their quality of sleep and want to wake up refreshed.” Visit
dhpfurniture.com
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