Marketing
Protect-A-Bed Heads To High Point With Proven In-Store Programs By Gretchen Kast Protect-A-Bed is bringing the beginnings of an entirely new in-store experience to its High Point showroom. Following the successful de- but of a new racking and display system earlier this year, the top-of-bed maker has big plans for 2019—and will be previewing these strategic new point-of-sale programs at the fall market. “In under a year, we have begun to trans- form the retail experience by bringing the same innovation and adaptation of digital re- tailers to our brick and mortar partners,” said John Rachid, president of Protect-A-Bed. “With ticket increases up to 30%, the impact has been astounding. High Point will serve as a preview for our transformative strategies and big launches of 2019.”
Looking beyond transactional relation- ships, Protect-A-Bed is focused on building long-term partnerships with not only its cus- tomers, but with shoppers on the store lev- el. Through the launch of consumer aware- ness campaigns, eye-catching displays and industry-leading training, the manufacturer has boosted sales both in the short and long terms for retailers. Protect-A-Bed made a splash earlier this year with the launch of a new modular dis- play system that is already making a real im- pact in the marketplace. After placing 400 of the displays in retail stores nationwide, “the feedback in terms of sales and expe- rience has been overwhelmingly positive,” said Rachid. The displays help RSAs frame
the sale, sell a complete sleep system and position pillows to move—in addition to de- livering sales benefits in unassisted mass retail environments. “By examining what makes for the best re-
tail experience from a shopper’s standpoint, we’ve been able to design an experience like no other,” said James Bell, CEO.
By combining displays with cutting-edge customization, augmented reality apps and in- teractive product selectors, Protect-A-Bed has brought the digital age to sleep retail. Backed by years of proven service and strategic part- nerships, the brand is uniquely positioned to deliver the performance it promises. Visit
protectabed.com
14 Sleep Retailer / Fall 2018
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