ProMudatctress Focus The Adjustable Opportunity
By Elaina Hundley While the category is far from new, the consumer awareness of adjustable base products continues to grow. In addition to enhancing comfort, power bases offer tangible solutions to numerous health concerns. Educating the consumer on their advantages is a key to successfully stepping up retail sales tickets. In this Product Focus, we’ve highlighted the numerous brands debuting updated adjustable offerings to help retailers choose the best options for their stores and understand how to successfully introduce the newly improved technology to customers.
1 Ergomotion
Continuously refining adjustable base tech- nology to bring higher levels of comfort and quality to consumers, Ergomotion’s products like the Contour Pure Slim and Motion Pure use lighter and stronger frames, more power- ful yet quieter motors and renewable materi- als. They also deliver more remote function- ality, offer a Zero-G setting as well as sonic massage. With its attention to detail, exclu- sive Extension Deck technology as well as its innovative features and benefits, Ergomotion is a true pioneer of Motion Bedroom Furni- ture category. According to the company, the number one way to incorporate adjustable bases into a showroom is to replace flat mat-
2 Customatic Technologies Contrary to the perception that all adjustable bases look like those traditionally paired with hospital beds, Customatic’s adjustable bed base designs are sleek, lightweight and stylish. Its newest introduction, the FeatherLite, gives retailers the ability to customize the color of the breathable, mold- and mildew-resistant DuraMesh fabric on the top of the base so they really pop on the showroom floor. Its pro- motional Galaxy base comes with a wireless remote and several additional feature options.
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tress foundations with Ergomotion adjustable bases. This allows the RSA to provide the customer with an enhanced experience from the outset. Ergomotion offers its retail part- ners access to its STEP-UP program which provides a simple method for the RSA to in- troduce and explain the adjustable base in re- sponse to the customer’s needs and lifestyle.
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3 Reverie Espousing the belief that the world of sleep is no longer one-size-fits-all, Reverie continues to develop customized lifestyle base programs for partners that foster significant growth. With a power base lineup offering products catering to a wide range of customer needs and budgets, the majority of Reverie’s bases include the brand’s proprietary 3D Wave Mas- sage Technology to increase blood circulation and create a soothing sensation. In particular, Reverie’s R600 model has a tilt motor that introduces inversion and lounge positions for pressure relief. Additionally, Reverie’s R500L model offers full adjustability plus lumbar support. With premium design features, grey side rails with tapered modular legs, this mod- el makes a sleek addition to any bed. Both the R600 and R500L have powerful motors, but make little noise. Reverie’s experts empha- size that, “if you don’t show it, you can’t sell it.” For example, Reverie’s unobtrusive 3D Wave Massage Technology is a potential solution to health issues like pain or inability to relax, but it’s crucial that the RSA connect the value of this feature with the needs expressed by the customer.
Both models are UPS-shippable and pair with any pedestal or platform bed. Customatic bas- es also offer a “Demo Mode” setting, which allows the base to continuously adjust through all the positions it offers—making it hard to miss. A great conversation opener in the quali- fying phase can be a simple question: “Are you interested in a standard bed set or one you can customize to fit your personal preferenc- es?” In today’s world, who would say no to a personalized sleeping experience?
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