Web Exclusives SLEEPRETAILER.COM Trends From The Summer Market


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Sleep Retailer Yesterday at 11:15am • “Consumers are demanding more from customer service, and meeting their expectations requires an organization-wide understanding and commitment, not simply an isolated department upgrade.” —Ergomotion, Inc. CEO Johnny Griggs


“As a whole, the overarching theme of the sum- mer market was centered around improving the retail shopping experience. What do retailers need to thrive in today’s bedding marketplace? And how can manufacturers help them evolve with the times? From more advanced marketing support and creative styling to the continued growth of the mid-luxury and adjustable categories, the summer market reflected an industry more focused on strategic thinking.”


Serta Simmons Bedding Names Chief Sales Officer


“Serta Simmons Bedding and Tuft & Needle recent- ly announced that they are in the process of joining forces. In this particular situation, both brands stand to gain so much from the other. As the competition for a slice of the mattress industry pie continues to grow fierce, some brands are teaming up to be- come stronger, creating strategic alliances to im- prove their business models and ultimately better serve retailers and consumers.”


The Most Buzzed About Trends In Mattress Retail


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Under terms of a new partnership, Eclipse International will be exclusively handling the manufacturing and distribution of the Pure Talalay Bliss line of mattresses, a collection of premium latex sleep products historically sold to specialty sleep shops.


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“Serta Simmons Bedding recently announced the appointment of Dan Horan as its chief sales officer, following an extensive search. Horan brings more than 20 years of sales and marketing experience in consumer products, most recently with Samsung Electronics America. ‘Dan brings a wealth of sales experience to SSB, and we look forward to his contributions in setting a best-in-class sales strat- egy that grows relationships with our retail part- ners,’ said SSB CEO Michael Traub.”


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The Sleep Retailer Podcast NEW Take your sleep news on the go! Hear about the latest products and trends, top issues facing retailers and more from bedding and mattress industry leaders with Sleep Retailer’s new pod- cast series.


12 Sleep Retailer / Fall 2018 Snooze News


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Brand Studio


A new destination for the latest bedding brand video content, Sleep Retailer’s Brand Studio is a chance to learn more about in- novative sleep products and gain a better understanding of the brands behind them.


“While both Casper and Sleep Number have gar- nered a lot of press for their ‘of-the-moment’ re- tail spaces, their approach cannot—and probably should not—be replicated by all mattress retailers for a number of reasons. But the buzz surrounding these new stores cannot be ignored. So we took a closer look at some of mattress retail’s trendiest features and ideologies—and came up with a few tips that retailers everywhere can incorporate into their own stores.”


“The popularity of adjustable sleep systems is growing globally. We see great opportunity to increase Reverie’s reach globally by partnering with the market leaders in each region,” said Martin Rawls-Meehan, president and CEO of @ReverieSleep.


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David Long has spent the last several decades designing and creating some of the industry’s most successful luxury brands. He is now settling into the role of @KingKoilGlobal’s first VP of Innovation and Marketing.


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