NEWS


William Hunt encouraging self-expression with IKEA


Tailor teams up with furniture giant for eyepopping suits S


AVILE ROW TAILORS William Hunt has linked up with IKEA, the


world-renowned Swedish furniture company to create some unusual and eye-catching suits. ‘I love the idea of people taking


fashion and style and embracing it by taking it further into their homes.’ said William Hunt, who opened up on the Row back in 1998. “Our partnership with IKEA is important as we are encouraging the public to push themselves just a little, and to show off their character in their own homes. We at William Hunt create heroes out of ordinary men and women through our suits, the IKEA suits create heroes out of everyday


textiles and furniture.” Carol McSeveny from IKEA added: “We’re seeing an increasing number of people playing it safe when it comes to decorating and furnishing their home. But, when the home can act as a canvas for self-expression, why keep things beige and boring? People use fabric in fashion to show off their personality and we want people to replicate this in their home through textiles. We are excited to be working with William Hunt as he is the ultimate ‘maverick with fabric’ and has demonstrated, through the IKEA suits, how textiles can be used to express yourself in your home”. n


Swedish design, British tailoring: the William Hunt range takes the ‘maverick with fabric’ into everyday homes


SAVILE ROW STYLE MAGAZINE


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