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Boost Your Business: Publish a Book


By Mascot Books


Unlike traditional publishers, our authors have complete creative control over their books and keep all the rights to their materials. They also enjoy higher royalty rates since there’s a printing cost involved. This covers your print run of books and anything extra you may need, like a cover design. We print inventory instead of the print-on-demand method and house the books at our own warehouse to fulfill all orders and take that daunting process off your hands!


Hybrid publishing is a great option for business titles since you’ll have constant input over the course of the project and our process is much faster than traditional publishers. Sometimes business-oriented books are overlooked by publishers because they may not appeal to a wide audi- ence, but we understand the importance of having a book to help build your company.


There’s nothing quite like holding a book in your hands. A gloss dust jacket, the smell of the


fifty-pound interior paper, the pride you feel when it’s placed on bookstore shelves.


Writing a book is no longer for the aspiring novelist. Subgenres such as current events, politics, regional travel highlights, chef memoirs, cook- books, and many others have exploded into the book industry. Yet, there’s no room in the traditional publishing world for books that have such unique audiences or don’t fit into one genre or category. Therefore, many people whose book doesn’t fit “traditional” qualities choose to self-publish their book on Amazon’s Createspace or through another self-publishing company and produce a print-on-demand book or an electronic version.


While that may be a good option for specific books, business-oriented books need a high-quality printed copy to stand out among competitors. That’s where the hybrid model comes in.


If you’re unfamiliar with the publishing world, here’s the gist: on one end of the spectrum there’s traditional publishing, which includes the big com- panies in New York such as Penguin Random House. On the other side of the spectrum is self-publishing. A hybrid company, like Mascot Books, falls in between these two options. We have a production process that includes graphic design, editing, and layout; a marketing team to help promote your title to the exact audience you need; and extensive distribu- tion channels that not only reach key retailers like Barnes and Noble, but independent and speciality shops, as well.


With titles such as Global CMO, Secrets to Becoming a Financial Badass, and WOWsdom! our repertoire for business books has grown so much that we’ll soon be launching an imprint called Amplify to publish business, politics, and current events books.


No matter what industry you are in, having a book is one of the best things you can do to boost your company or solidify your reputation as an expert. Whether you’ve toyed with the idea of publishing before or this is your first time thinking about writing a book, remember: books are still powerful tools. Therefore, you shouldn’t upload files to a self-publishing service like Amazon. You’ll end up with a lower-quality book that doesn’t properly represent the time and effort you put into building your company - or your reputation.


Sure, the appeal of no upfront costs is strong, but is it worth sacrificing the opportunity for bookstore placement? What about the option for hard- cover books?


No. A business needs those high-quality books to show that they mean business - pun intended. The traditional route could be possible, but with all the hoops you have to jump through it can take a few years before your book is in the hands of a reader, and by then who knows how much you or your company will have changed. Your business is now, so you need books that can reach people quickly and still have a production timeline.


8­ 2 September z October­2018


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