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“The emerging technology puts a small camera facing the stage and computer software that recognizes moving shapes as human beings, ‘does the math,’ and sends commands to the lighting console that allow the lights to track the targets in real time,” he continues. “It’s in its experi- mental phase, but could greatly reduce the amount of people needed for per- formance-based events once perfected.”


When it comes to saving time and money, Jimmy Cathers, audio department man- ager at Advanced Staging Productions, suggests that one area planners can increase efficiency when it comes to technology without necessarily having to sacrifice any quality is Audio Over IP. “Running sound digitally over small, light- weight Cat5 or Cat6 cables has a number of benefits, especially for large outdoor events with multiple long audio runs.”


“By running your sound digitally, it elimi- nates the hums and interference that


analog lines present, meaning better sound and less troubleshooting time,” he continues. “And the lightweight nature of the cable means much less time hump- ing large reels of audio snakes around a wide area. The result is higher quality sound with a huge time savings.”


No matter what equipment or services are being utilized for an event, communi- cation and partnership are critical when dealing with technology and the compa- nies who provide it, says Ryan McLaughlin, vice president of operations at Advanced Staging Productions.


“We do not expect you to be experts in new tech... that is our job,” explains McLaughlin. “And we in the event tech- nology industry are more than ready to help you, but we need to know what your hopes and dreams are for your produc- tion. Collaboration with a true partner is essential. The earlier we can understand your expectations, the better we can ful-


fill them in a timely fashion and under budget.”


He further suggests involving technology partners in areas like venue selection and walk-throughs, as well. This will allow them to make the right recommen- dations that will actually work in the space that is ultimately chosen.


According to Warren S. Abraham, VP, busi- ness development for IMS Technology Services, there are a number of great technologies that are being utilized for meetings and events today. Among the most popular are “Video Mapping, blend- ed projection, 2nd Screen Technology, and multiple uses of lighting to enhance events."


He adds that audience engagement through the use of audience response systems has come a long way in the past five years, noting that physical keypads


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