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are no longer required, as attendees now can use their mobile devices to partici- pate.


When talking with possible technology partners regarding upcoming events, Abraham says planners should discuss ideas as well as budget. Sharing informa- tion such as pictures from prior years’ events, past expenditures, goals and visions also are important.


Paul Wedesky, CASE, CMP is the chief operating officer for IMS Technology Services. He says that all things digital are really big right now in event technology. “Digital Signage, 2nd Screen Technology, streaming, content extension - keeping the content alive online. IMS is focused on digital services and content manage- ment, as we recently have launched IMS Content Concierge Services."


He explains that all planners want more interaction and more audience collabo-


ration as part of their meetings and events. Wedesky says that IMS’s 2nd Screen Technology is built for the meet- ings industry and was launched as part of IMS Content Concierge Services. “Content creation is a major need for planners to stay fresh and relevant with their attendees. Video Mapping, anima- tion and content creation... [can be com- bined to generate] a real ‘wow’ factor."


Wedesky notes that use of technology at events, such as Internet access and Wi-Fi, has become an integral part of the meet- ings industry. Whether planners or atten- dees are using an event app, a website for a professional speaker, or virtual streaming, he says that everyone wants information fast, with clarity, and avail- able to them 24 hours a day, 7 days a week.


When selecting a technology partner, Wedesky says it’s important to always remember that “your message is the most


important part of any meeting or event. You want creative professionals with the best technology helping you deliver your content to your attendees... IMS Technology Services treats every event as if it’s the largest most important event in the industry."


Using event technology can be intimidat- ing for the novice, which is why it’s so important for planners to team up with knowledgeable and creative industry partners such as these who can guide them through this everchanging field and direct them in putting together the best possible events and meetings.


Collaborating on the technical aspects of an event with professionals from the industry helps to take the worry out of the process. Getting expert advice and direction from technology partners such as these will ensure that all runs smooth- ly and everyone involved enjoys an excellent AV experience.


Superior customer service,


seamless event execution, and innovative creative direction for meetings and events.


Event Staging Content Creation


Speaker Management Digital Services


855-467-2828 | www.imsts.com Mid-Atlantic­EvEntS Magazine 61


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