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In this series, Jim Cohn, Publisher/Editor of Mid-Atlantic Events Magazine, talks with hospitality professionals about their role and experiences in the industry


A Cohnversation with Jeff Rudder


Jeff, you have been in sales for some time now, and a few years back you moved from being Director of Sales to General Manager of a “grand” property in the Pocono Mountains, PA. What have been some of the highlights?


Jim, the ability to collaborate with the Executive Team, along with the entire staff at Skytop, to share a vision and a common goal that will have a direct impact on the success of Skytop. They have been some really great highlights.


What elements of selling have you brought with you to your sales team to help progress Skytop?


I think the importance of in-market penetration, more autonomy and empowerment to make deci- sions.


What are the next steps or phases you have in mind for the property?


I would like to see Skytop become one of the top 25 resorts in the U.S., and a continuation of the last three years with creating a “wow” factor by investing capital dollars to sustain our destination.


With so much growth around in the Pocono Mountains Region, what are some of the elements and amenities that you would still like to see come into the area?


We have many historic towns around that people drive through, but no one has a true “town square” to truly distinguish from one another.


You have been involved with many “road-show” events that both the Pocono Mountains CVB and Skytop have hosted. What makes these events standout?


These types of events provide a venue where rela- tionships can be cultivated or created in order to serve the property and the meeting industry as a whole. They also are an ice breaker necessary for our Sales Team to be successful.


Mid-Atlantic­EvEntS Magazine 81


You and I have been friends for many years and we both love the hospitality industry. What would you like to see happen more within the industry?


Yes, we have! I would love to see more collabora- tion between resorts, creating a network that would provide meeting planners with the ability to rotate programs amongst independent destinations.


Who has been your best mentor and why?


I can’t think of just one, as I have had many that I draw from on a regular basis. They have all provid- ed insight where I can take it and make it my own by enhancing it to create a vision and direction for either myself or the team.


General Manager of Skytop


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